Asking for more suggestions

Anonymous
Not applicable

Asking for more suggestions

I thought I would put this question out there one more time, just to see if others have run a campaign like this before, I had a couple of responses on it the last time, but hoping some more may chime in with their experiences with a campaign like this.
Thanks!!

So, I just saw that Marketo is running a webinar where they entice you to join by offering you a 5$ gift card to Starbucks.  Has anyone ever run a campaign like this.  Is there anything I should know about a campaign like this?  What do i need to know??  Thanks in advance for any suggestions.
3 REPLIES 3
Josh_Hill13
Level 10 - Champion Alumni

Re: Asking for more suggestions

I haven't done this, but here are some thoughts:
  • what's your target and the budget you can spend on $5 cards?
  • you will have to collect the lead's address to properly fulfill your offer.
  • are you offering $5 for registration or for attendance?
Anonymous
Not applicable

Re: Asking for more suggestions

HI Josh:

We dont have a budget persay.  We want people to sign up and attend the webinar.  I believe we can have a vendor like Starbucks email out the gift cards if you look at a previous suggestion:  https://community.marketo.com/MarketoDiscussionDetail?id=90650000000Pn2rAAC
People must attend in order to receive the gift card.

Let me know if you have other questions.

Thanks!
Anonymous
Not applicable

Re: Asking for more suggestions

Also, Starbucks will send us the egifts in a spread sheet is there a way to mass send out the link (would be different for each person) to attendees using marketo? Each egift would have a different link given to us from Starbucks.