I'm not talking about A/B or split testing here. More like this:
We have a load of triggered campaigns (for example: new lead fills in form F, they should be added to campaign C and receive email E1. Three days later they should receive email E2.)
Over time we make tweaks to form dropdowns, landing page links and so on... so eventually the process stops working (if we rename one of our products, perhaps).
To avoid losing leads "down the cracks" (i.e. lost potential revenue), I test the processes, but it's tedious, and prone to mistakes.
Is anyone doing automatic testing of their processes? I would be interested to learn from your experiences...
Anyone want to collaborate on thinking about how this might be achieved? The Community is quiet on the subject, as far as I can see. Perhaps a script could run against my site, submit the forms and wait for the emails, or use the SOAP API to check that things were working as expected, or... I wonder if I'm the only one for whom this seems so important...!