Anyone able to create an email response index?

Anonymous
Not applicable

Anyone able to create an email response index?

Ideally, we would count the number of opens or clicks per email and divide by the number of emails delivered. I can create a score for each email delivered and increment by 1, but how can we create a score for email opens/clicks that is a max of 1 per each unique email? Perhaps this can be done outside of Marketo and imported back in.
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Gunjan_Batra1
Level 4

Re: Anyone able to create an email response index?

Hi Jason,

Can you share a practical example of your scoring and calculations?

Thanks,
Gunjan