Any way to do a read receipt with a Marketo email campaign?

[Anonymous]

Does anyone know of a way to do a read receipt with a Marketo email campaign?

[Grégoire_Miche2]

Hi Trent,

What exactly are you calling a "read receipt"?

-Greg

[Anonymous]

Hi Greg,

Something like what Gmail provides? Read receipts - Google Apps Administrator Help

Trent

[Grégoire_Miche2]

Hi again,

I would probably just create a smart campaign with an 'Opens email" trigger and an alert flow step.

Pay attention, though, there are a lot of "false negative" on "opens emails" triggers, because it is based on the download of a 1-pixel tracking image. So it only works if the leads downloads images.

There are also false positives. Read this post: Emails Opening Automatically

-Greg

[Anonymous]

This is helpful. Thanks, Greg.