we currently have our MKTO instance in PDT time, any implications of changing that to EST? Will it retroactively update everything in MKTO or only information moving forward?
Datetimes are always stored the same way (UTC or US CST depending on the part of the platform). The timezone is used for display.
It does not affect if you are just creating programs or events at different GEO locations, but it is recommended to first change the time zone in your Marketo instance and schedule your smart campaigns associated with your programs. Sometimes due to the daylight savings, It may happen that by mistake you deploy the campaigns at wrong time with respect to the event/webinar/program local time zone.
Hi Malik Zafar ,
3 product documentation links I'd recommend to go through, which provides details around the topic of timezones!