Any good resources on creating a direct mail program in Marketo?

[Anonymous]

I'm looking to set up a program to track activity and success of a direct mail campaign (related to an event program). However I want to report on this separate to the email invites. 

Are there any good resources on how to do this in Marketo?

[Anonymous]

The Email Performance report could be an option. You can use the Setup tab to select specific emails and set time frames for reporting.

[Dan_Stevens_]

Amanda, we're in the same situation.  We wish to track activity/success - by channel - for 4 separate channels.  Each of these channels are defined appropriately in Marketo (each with different progression/success steps).  So we had to create 4 separate programs - even though the landing page and call-to-action were the same for all - in order to achieve the type of reporting that we desired.