Re: Anonymous Web Activity - Session Doesn't Appear?

Jenn_DiMaria2
Level 10

Anonymous Web Activity - Session Doesn't Appear?

We are using an SFDC W2L lead form on our Contact Page and I'm trying to match a form completion with web activity in Marketo.  I've been able to do this in the past, but Marketo isn't registering that someone visited the Thank You page yesterday.  Google Analytics does, though, so I know tracking is possible.

Anyone have ideas?

Thanks in advance for any help.

PS: We are in the process of switching to a Marketo form so we don't have to do this in the future 🙂
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2 REPLIES 2
Jep_Castelein2
Level 10

Re: Anonymous Web Activity - Session Doesn't Appear?

I'm not entirely sure what you mean with "match a form completion". In principle, if the W2L form has the Munchkin code, an anonymous Lead should be creation, but it will not be automatically associated with the known Lead that syncs from SFDC.  
Jenn_DiMaria2
Level 10

Re: Anonymous Web Activity - Session Doesn't Appear?

Right.  So what I usually try to do is merge the anonymous record in Marketo with the known lead in SFDC.  It's easiest if they've downloaded something on our website and I have an email address - but in this scenario, I'm looking for a visit on the Thank You page at the same time as the W2L form submission, and it's not appearing.  I'm wondering if he just didn't have cookies enabled.