Hi,
Marketo Campaign Setup and Analysis
Initial Setup
1. Imported a list into Marketo
2. Set up the Ad Network Integration Sync
3. Synced the target list from Marketo to Meta and LinkedIn
4. Created social ads that drove users to our website with UTM parameters
Observations and Learnings
Despite importing the list to Marketo and syncing it to social platforms, users who came to our site via the Munchkin script were all recorded in Marketo as anonymous users. This was contrary to our expectation that we would know their identities.
Identification Attempt
To identify the anonymous users, we sent a Marketo email to the same target list. Some click data was observed as a result.
Current Challenge
We need to find the best way to:
1. Identify known users
2. Review their historical web activity data (including UTM parameters)
3. Parse the UTM data into individual UTM fields in Marketo
Current Setup
First Smart Campaign
- Trigger: Clicks Link in Email
- Flow: Request Campaign
Requested Campaign
- Smart List Criteria:
1. Campaign is requested
2. Visited webpage is any (with querystring constraint)
- Flow: Change Data Value to parse values into specific UTM fields
Questions for Improvement
1. Does the logic of the first campaign and requested campaign make sense?
2. Is there a better way to accomplish this task?
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