Anonymous landing page customization

[Anonymous]

Please confirm, but there is no way to customize a landing page based on anonymous user correct?

Not sure why this isnt a feature - as the goal is to convert anonymous to leads.

e.g. if user is anonymous and cookied, show them content based on their history.

[Jep_Castelein2]

You can use Marketo Real-Time Personalization for this, which is an add-on product. 

[Dory_Viscoglio]

Hey Jep, just a question that you might know the answer to in regards to RTP... let's say the inferred company of an anonymous lead comes up as Bank of America, does Insightera/Marketo know to display financial (assuming we've set something up for financial), or do we have to have our own knowledgebase where Bank of America = financial?

[Jep_Castelein2]

@Dory: yes, the firmographic data is part of RTP