Anchors within an email, directing to different parts of an email

[Alexis_Shamsi_H]

I've been asked to put anchors within an email to direct to different parts in the email - not to direct to a landing page. There are concerns that customers will not scroll through the email content, and it would be better to give them a list of "What's In this Edition" type links at the top of the email. I am hesitant for a few reasons: our emails are not that long, anchors are unreliable in different email clients, and this seems like an older way of thinking about email/web design.

Please let me know what you think!

[Nicholas_Manojl]

I agree with your sentiments, which are both reasonable and articulate.

It is too unreliable on the client side to know if it works.

[ChristinaZuniga]

My users also wanted this functionality for a newsletter to try to increase engagement further down in the email. I've always had negative experiences with anchors in emails - using them didn't always work and creating them was a gamble. How annoying is it when you click one and your email client doesn't support it? You never blame the client, always the sender.

I told my team it wasn't possible at this point until more clients allow it's usage.