Analytics - RCA : Report - Content vs Lead Details

[Anonymous]

Hi ~

I have a quick question :

Lets say ; we have contents like 10 e-books, 3 whitepapers , 5 datasheets etc..

How can we check which content (e-book/whitepaper/datasheet etc..) is giving which type of lead/results, If we have RCA in Analytics.

To be more clear : Report on Content vs ( New lead/ MQL/ Opportunity).

Any help would be appreciated.

Thank you

Regards
Sonia

[Anonymous]

Excellent question Sonia. I'm a big proponent of scalable, so I'm with you here. Since Marketo now allows Programs/Cloning/Tokens yes it is scalable. A few years back, no way. But now, if you build an excellent program, using tokens for all of the texts in landing pages & emails and asset URLs. Then you just clone the great program, replace a few details in the program tokens and move on to the next one.

My last company had 40 assets, each in 6 languages, all in their own programs.

[Anonymous]

Thanks Adam.  But is that scalable to create program for each asset? Was wondering if there is any other way.

Thanks
Sonia

[Anonymous]

Hey Sonia - As long as you have a program for each piece of content, which includes statuses & period cost, it will show up in RCA allowing you to do the things you'd like to do.