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Analytical tools

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Anonymous
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Analytical tools

Of the different analytical tools of Marketo -- Program Analyzer, Success path analyzer, Revenue explorer, Revenue cycle analytics, and Lead scoring program -- which of these tools did you find most helpful? And why?

We're just starting to get into the analytics, so your experience working on these tools will be most helpful

Thank you!

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Josh_Hill13
Level 10 - Champion Alumni

Re: Analytical tools

RCE is by far the best tool. The others are based on the same data, but only let you look at a tiny part.

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Anonymous
Not applicable

Re: Analytical tools

In my opinion the place to start is with the Program analyzer as it will give you first touch and multi touch attribution for your programs.

Secondly the revenue explorer.

Once you get more advance you can set up a revenue model and use the Success path analyzer.

Josh_Hill13
Level 10 - Champion Alumni

Re: Analytical tools

RCE is by far the best tool. The others are based on the same data, but only let you look at a tiny part.

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Justin_Norris1
Level 10 - Champion Alumni

Re: Analytical tools

Agree with Josh - RCE is the most powerful if you have it, but also requires a lot of work on your data to get some meaningful reports (lifecycle in place, programs with success status, etc.)

I find a program performance report can offer some good insights if you add in your statuses as columns. And also a lead performance report, while very basic, can provide answers to some questions.

Fundamentally though you will need RCE or to explore in SFDC if you want the flexibility to slice and dice in different ways.

Dan_Stevens_
Level 10 - Champion Alumni

Re: Analytical tools

Totally agree - RCE, by far, is the most useful set of analytics tools in Marketo.  This is especially true for global organizations, like ours, that have multiple workspaces and lead partitions.  RCE views everything as a single partition and therefore we can generate company-wide reporting.