An interesting way to hide an unsubscribe link

Robb_Barrett
Level 10

An interesting way to hide an unsubscribe link

This message is not intended to show sides of a political debate. It is meant to highlight a way that an unsubscribe link is hidden.

I subscribe to political emails from all parties because I like to see how they're crafted. This one caught my eye:

Chrome Legacy Window 992016 35330 PM.bmp.jpg

If you notice, all of the links in this message are underlined except one - the unsubscribe link.

Looking at the HTML:

Getting emails from Hillary for America is one of the best ways to stay in touch with this campaign, but if you really want to scale back, click <a href="https://www.hillaryclinton.com/forms/less-email/?utm_source=sp&utm_medium=email&utm_campaign=2016090... (2)&utm_term=Hyperlink_20151113_111649308"&name="Hyperlink_20151113_111649308" target="_blank" >here</a> to receive less email and click <a href="http://links.hillaryclinton.com/ui/modules/display/optOut.jsp?m=26435709&r=MzU1MDAwODg3NzEwS0&j=ODgx...

0&mt=2&rj=ODgxNDcyNDMwS0&rt=0" name="optout" style="text-decoration: none;" target="_blank" >here</a> to unsubscribe.

Have any of you other marketers utilized clever ways to obfuscate your unsubscribe links?

5 REPLIES 5
Anonymous
Not applicable

Re: An interesting way to hide an unsubscribe link

Wow, that is pretty interesting

Anonymous
Not applicable

Re: An interesting way to hide an unsubscribe link

Also not staying with the spirit of the law.  It should be easy for people to unsubscribe.

Josh_Hill13
Level 10 - Champion Alumni

Re: An interesting way to hide an unsubscribe link

yeah, there's no reason to try to "hide" the link. I doubt this is technically illegal, but it's pointless fuzziness.

I also have this email and found it entertaining because some of Hillary's were so long. I was actually a bit disinclined to unsubscribe just because it was funny....and then they started sending me 4 emails/day.

Grégoire_Miche2
Level 10

Re: An interesting way to hide an unsubscribe link

Hi all,

As Jamie, I am not sure this is in the spirit of the laws in most western countries....

Greg

Robb_Barrett
Level 10

Re: An interesting way to hide an unsubscribe link

<insert lighthearted joke about email servers>