I am looking for an alternative to GoTo Webinar. Any suggestions on a tool that integrates well with Marketo?
Hi Rahul - We use Webex Event Center. Integrates well with Marketo and is the most reliable tool I've found for webinars.
We integrate with many vendors, including:
WebEx
ReadyTalk
ON24
BrightTalk
GTW
Adobe Connect
I have used both GoToWebinar and WebEx Event center, and I think they both work well with Marketo. One thing to note about WebEx event center, is that it can be a little slow when it comes to getting the attendees/no-shows synced into Marketo, usually about 1/2 a day.
Also, I had a colleague recommend that we do not use ON24. I have never used it myself, so I can't speak to the integration or tool itself, but something to keep in mind.
Hope that helps!
Try ReadyTalk -- very easy to use and excellent customer service.
I have used On24 and like this service a lot!
Hey Rahul,
We're using BrightTalk for our webinar service and have recently integrated into Marketo (as opposed to direct SFDC integration). What i like about this platform is that we have the ability to update registration in real-time and transfer into SFDC campaigns, Marketo email programs, and RCA.
BrightTalk also offers a community of users so you can grow registration organically.
Hope this info helps!
+1 for On24 and ReadyTalk. Webex used to be good but with their recent changes in the API, they have become less user friendly.
I agree with this. I've used G2W, ReadyTalk, and ON24 - ON24 is definitely my favorite, but can get pricey depending on the number of events you plan to host. I found that ReadyTalk was great middle-ground between G2W and ON24 and would highly recommend them.