Adwords Tracking?

Keith_Appleby · ‎10-14-2019

How / Where do I add Google Ads Conversion Tracking Code?

And, similarly for Google Analytics code for *every* landing page?

James_T_Fletche · ‎10-15-2019

Hi Keith,

Design Studio > Landing Pages > Templates > Your template name > right click and select edit draft > and paste your code between <head> tags. Once you've done that Template actions > Approve and close.

Remember you'll need to approve any landing pages under Marketing Activities for it to take effect.

I would say if you don't know how to do that maybe seek some advice just for the avoidance of doubt.

Adobe Certified Marketo Master @ JTF Marketing

View solution in original post

James_T_Fletche · ‎10-15-2019

Hi Keith,

You should add it to the landing page, my recommendation is use a Google Tag Manager as it'll be easier to control. Why? Because when you have an approved template and you make a change to it, it will create a draft of every landing page that uses the template and for the updated code to take effect you will need to approve each one.

Let me know if you need more help.

Cheers, J.

JAMES T FLETCHER
CHIEF EXECUTIVE OFFICER

UK: 201 Borough High St. London, SE1 1JA, UK
Tel: +44 203 355 6890

www.jtfmarketing.co

Adobe Certified Marketo Master @ JTF Marketing

SanfordWhiteman · ‎10-15-2019

James, per Community Guidelines links to your own site/ads for your services aren't allowed.

Keith_Appleby · ‎10-15-2019

"You should add it to the landing page". This is precisely my question. How do I add it to the lancing page?

James_T_Fletche · ‎10-15-2019

Hi Keith,

Design Studio > Landing Pages > Templates > Your template name > right click and select edit draft > and paste your code between <head> tags. Once you've done that Template actions > Approve and close.

Remember you'll need to approve any landing pages under Marketing Activities for it to take effect.

I would say if you don't know how to do that maybe seek some advice just for the avoidance of doubt.

Adobe Certified Marketo Master @ JTF Marketing

Keith_Appleby · ‎10-15-2019

Thank you. I also seem to have just switched over to Marketo Sky and this has a much more intuitive interface.

SanfordWhiteman · ‎10-15-2019

I recommend always wrapping analytics behaviors like this in a Boolean (mktoBoolean) switch, defaulting to true, so it's possible for the owner of a particular page to turn it off.

No matter how strongly people insist that "Every page will always have <fill in feature>" there are always exceptions over time, so build for those exceptions from the beginning.

For example, in your template <head>:

<meta class="mktoBoolean" name="Enable Google Analytics Pageview" id="enableGAPage" true_value="true" false_value="false" default="true">‍‍

Then, where you would otherwise be firing the tracking script for all pageviews, instead add it conditionally, only if the enableGAPage variable is true.

if ( ${enableGAPage} /* enableGAPage */ ) {
  // the tracking JS goes here
}‍‍‍‍‍‍‍‍‍‍‍‍

SanfordWhiteman · ‎10-15-2019

Also, just realized this thread is not at all in the right space for community (peer-to-peer) support.

Please move the thread to Products‌. Move link will be at the right.

Adwords Tracking?

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