AdWords Conversion Tracking - No Marketo Form

[Eitan_Rapps1]

We have a unique situation where we are using an external program for lead capturing through a form (for event registration) - this program does not allow for Marketo integration at the moment. Instead, the forms sync to Salesforce, and then the lead enters our Marketo database from Salesforce.

Currently we have AdWords (and other online advertising) ads linking to these landing pages. Since we don't have Marketo forms we cannot use the form to capture the conversion information in the typical fashion (such as hidden fields and use of URL parameters).

Any suggestions for how I can use Marketo, given our current setup, to track AdWords conversions?

[SanfordWhiteman]

Sounds like you're losing more than just conversions. What process are you using to associate Munchkin sessions with these new leads, so you can see past + future web activities on the lead?

[Anonymous]

If you have minchkin tracking on the landing pages then you should use UTM Parameters to track the digital ads.  Basically how it works is that you add UTM paramter to the URL of the ad itself so that when someone clicks the ad they go to a URl that reads:  www.mydomain.com/mypage.html?source=digitalad123  In this case source=digitalad123 is the UTM parameter.  In marketo you can then track this in the visits page trigger with a constraint called querystring selected.  In the quesrystring set it to contains digitalad123

Viola!

[SanfordWhiteman]

But Jamie, if the session is not associated, this will not have any meaning. When using a Salesforce form to identify leads you have to take specific, delicate measures to associate the Munchkin session with the lead.