Adwords conversion does not equal Marketo Leads

[Anonymous]

Hi Marketo Users,

I'm hoping one of you can help me with an issue I ran into. I'm tracking paid search conversions in Adwords and Marketo (e.g. signing up for a free trial). However, the number of conversions in Adwords is much higher than the conversions I see in Marketo.
The Landing pages are used for other programs too, but I have been told that Adwords knows which campaign fired to which keyword and only shows that in the results. Hence, I can use the same landing page for multiple channels and programs. 

Did anyone had the same problem, and if so any suggestions on how to resolve it?

[Josh_Hill13]

I could not confirm what your colleagues said.

Usually I track this using a url parameter if I am using the same page for different things. Are you doing that?

When you say the conversions are different - they can be tracked differently:

• AdWords Conversion - usually this means a click on the ad
• Marketo Conversion - usually means form fill out, so this would be less than AdWords

Would Adwords or GA track the full form fill out for you?