Adroll and Marketo Forms

[Anonymous]

Has anyone else used Marketo Forms to capture leads from Adroll retargeting?  We're having trouble implementing the adroll smartpixels with our iframed Marketo forms.  Any suggestions would be very welcome!  Thanks!

[Anonymous]

I haven't used it, but when you say having trouble what is the installation you're trying to do?

[Matt_Stone2]

I had trouble getting the AdRoll segments to work right, but eventually got it working. What exactly is your issue?

[Anonymous]

Hi Matt. Same question here. How do I track form completion that came from AdRoll ads? I have a campaign that leads visitors to our landing page with an embedded Marketo form so I want to see who filled out the form came from the ad. Thanks.

[Matt_Stone2]

Is the landing page exclusively used for AdRoll? If so, you can look at form completions based on just that page. If not, you'll need to devise a attribution system to feed in the source. For example, I break out my landing pages based on lead source, then use fields to get more specific. So we might use the same landing page for all of the different retargeting vendors we use, but then I feed a URL parameter to be more specific, like: http://www.mysite.com/landingPage.html?retargeting_source=AdRoll