Are you planning to attend the lab "B2B Email Copywriting and Dynamic Chat Prime – Powered by GenAI [L218]" at Adobe Summit this year? Session leader @Sreekanth_Reddy will be monitoring this thread for any post-lab questions you may have!
**Please note that this in-person lab is full. However, you can still review the questions that lab attendees may ask in the coming weeks!
Lab Details
Make the most out of your email marketing and inbound nurturing strategies with Adobe and GenAI. Tailored for B2B marketers, Adobe introduces buyer persona–aware professional email marketing content generation. Discover how to unleash personalized experiences for your leads and enhance productivity for your sales and marketing teams. Learn how to create and deliver GenAI-powered conversational experiences using Adobe Dynamic Chat while following a safety-first approach. Embark on a transformative journey into the future of conversational marketing and content generation.
In this lab, learn how to:
- Configure content and guardrails for GenAI
- Generate email content using the Adobe B2B buying group persona-aware, industry-aware GenAI technology
- Leverage GenAI to capture intent, retarget leads, and power conversations for website visitors
Product: Adobe Marketo Engage, Adobe Dynamic Chat
Audience: Campaign manager, Developer, Digital marketer, Web marketer, Marketing practitioner, Content manager, Email manager, Marketing technologist, Omnichannel architect, Marketing operations
Presentation style: Tips and tricks
Business type: Business-to-business, Large enterprise, Small and midsize business
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