Please let us know is the D is correct answer?
1) A company operates in multiple regions and has identified the vice president (VP) of sales in each region as a stakeholder in the lead scoring development process. The VPs of sales of two major regions disagree about the significance of a specific factor. Which course of action will allow both definitions to be incorporated?
a) Implement a global scoring model that uses the weighted average of both of the provided scores
b) Implement a global scoring model incorporating the opinion of the most experienced VP of sales
c) Implement a global scoring model giving equal weighting to both VPs of sales input regardless of the lead region
D) Implement a global scoring model giving varied weightings to both VPs of sales input according to the lead region
Second- please provide the answer
2) A company has never done lead scoring before and wants to build a scoring model. Match each stakeholder to the appropriate type of insight the stakeholder can provide during model development.
a) Marketing team
b) Sales/inside sales team
c) CEO
d) Company CRM
Answer options may be used more than once or not at all
- Demand generation activities
- First-hand information about past interactions with people
- Data about past deals and opportunities
- Company strategy
thanks in advance
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