We have an email campaign that will be launching with the CTA being to take the subscribers to a 3rd party website. I want to be able to correlate the subscribers that were delivered/opened the email and clicked to the site.
If we add Marketo Munchkin Code to our pages that are being hosted on a 3rd party site, will we be able to pull a report of the subscribers that went there? And if so would we be able to identify those subscribers through a Marketo web page activity report or by setting up a smart campaign within the program?
When you track multiple domains with a single Munchkin code the users have to convert on both domains to sync the record with activities from both domains. Otherwise you will have two record, one containing data from each domain.
Since you are using an email to send them to the 3rd party site you will in essence be converting on the 3rd party site so you will be good to go. Using this technique you should have one record with activity data from both domains.
While running Munchkin on the 3rd-party website is highly recommended so you can subsequent track page views and link clicks after the lead follows your CTA, in fact you do not need Munchkin to simply log the click on the email itself (Clicked Email activity).
Clicked Email does't use Munchkin rather but uses your branding domain (i.e. tracking server) to track hits. Munchkin kicks in once the lead arrives at the destination website, provided the destination page can run JS (direct links to downloadable files, for example, cannot run Munchkin).