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Adding Leads to Exhausted Content Nurture Campaign - what trigger to use?

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MeganHulsman
Level 2

Adding Leads to Exhausted Content Nurture Campaign - what trigger to use?

I have created a nurture campaign to engage leads who already exhausted content in multiple nurture campaigns. I have set up the Smart Lists using the trigger Fills Out Form for the majority of the programs. 

MeganHulsman_0-1736283997032.png

However, I have one program where there is no form fill. The lead is created by an API.

MeganHulsman_1-1736284151319.png

What trigger do I use to add the leads from this API to the exhausted content nurture campaign? Appreciate your help!

 

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Miray
Level 3 - Champion

Re: Adding Leads to Exhausted Content Nurture Campaign - what trigger to use?

Hi @MeganHulsman 

Using the trigger "Person created source Web API" looks correct if you are looking person created via SOAP/REST API . My question is: Does the Web Source ever change with other actions? Are you collecting the Web Source based on the person creation via the Web API? If yes, then you can use the filter "Web Source" as shown in the picture. Since the trigger campaign is based on person creation, the person should not be in any nurture campaign yet, and therefore, you should not have anyone exhausted in the nurture. The only way to create your target audience based on exhausted nurture, you should use the following filters with a batch campaign:

  • Person was created via Web API
  • Web Source
  • Nurture Exhausted

This should capture what you are looking for.

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3 REPLIES 3
SanfordWhiteman
Level 10 - Community Moderator

Re: Adding Leads to Exhausted Content Nurture Campaign - what trigger to use?

Not entirely sure what you're asking. The second screenshot matches people at the time they're created by an API endpoint (you didn't specify which REST API endpoint they're using). It's not possible for someone new to already be exhausted.

 

Are you asking how to match people being updated via an API endpoint? Please expand a bit more.

Miray
Level 3 - Champion

Re: Adding Leads to Exhausted Content Nurture Campaign - what trigger to use?

Hi @MeganHulsman 

Using the trigger "Person created source Web API" looks correct if you are looking person created via SOAP/REST API . My question is: Does the Web Source ever change with other actions? Are you collecting the Web Source based on the person creation via the Web API? If yes, then you can use the filter "Web Source" as shown in the picture. Since the trigger campaign is based on person creation, the person should not be in any nurture campaign yet, and therefore, you should not have anyone exhausted in the nurture. The only way to create your target audience based on exhausted nurture, you should use the following filters with a batch campaign:

  • Person was created via Web API
  • Web Source
  • Nurture Exhausted

This should capture what you are looking for.

MeganHulsman
Level 2

Re: Adding Leads to Exhausted Content Nurture Campaign - what trigger to use?

Thank you @Miray  I'll give that a try!