Adding Emoticons to Subject Line

Caycia_Banks
Level 2

Re: Adding Emoticons to Subject Line

Generate button is working fine for me 🤔

Caycia Banks
Pierce_Ujjainw3
Level 9

Re: Adding Emoticons to Subject Line

So, it's possible, but Marketo does not make this easy. Grégoire Michel

Grégoire_Miche2
Level 10

Re: Adding Emoticons to Subject Line

Hi Pierce,

Not sure why you mentioned me here

-Greg

Pierce_Ujjainw3
Level 9

Re: Adding Emoticons to Subject Line

Something to add to your ever growing list of product enhancements. It shouldn't require special coding to add these...

Anonymous
Not applicable

Re: Adding Emoticons to Subject Line

Wouldn't an emoticon in the subject line give the email more potential for going into the SPAM or trash folder? I wouldn't recommend emoticons in a subject line.

Here is a crafty piece on subject lines that can help with opens/clicks: Email Subject Lines: How to Write Enticing Copy that Readers Can't Resist - LeadMD

Thanks!

Beth

SanfordWhiteman
Level 10 - Community Moderator

Re: Adding Emoticons to Subject Line

Wouldn't an emoticon in the subject line give the email more potential for going into the SPAM or trash folder? I wouldn't recommend emoticons in a subject line.

No evidence whatsoever that this is true. Emojis are used by the world's biggest brands.

Pierce_Ujjainw3
Level 9

Re: Adding Emoticons to Subject Line

Yep - and they are used for a reason. Higher open rates.

SanfordWhiteman
Level 10 - Community Moderator

Re: Adding Emoticons to Subject Line

Of course. But I don't want to predict anyone's site-specific experience. What is clear is that they don't reduce ​open rates.

Anonymous
Not applicable

Re: Adding Emoticons to Subject Line

Maybe trying AB Testing is a good way to see if it works or not.

Dory_Viscoglio
Level 10

Re: Adding Emoticons to Subject Line

Industry specific successes with emojis. We don't see any decrease in performance with them, but we also don't have a significant increase in opens due to emojis