Adding Emoticons to Subject Line

[Caycia_Banks]

Generate button is working fine for me 🤔

[Pierce_Ujjainw3]

So, it's possible, but Marketo does not make this easy. Grégoire Michel​

[Grégoire_Miche2]

Hi Pierce,

Not sure why you mentioned me here

-Greg

[Pierce_Ujjainw3]

Something to add to your ever growing list of product enhancements. It shouldn't require special coding to add these...

[Anonymous]

Wouldn't an emoticon in the subject line give the email more potential for going into the SPAM or trash folder? I wouldn't recommend emoticons in a subject line.

Here is a crafty piece on subject lines that can help with opens/clicks: Email Subject Lines: How to Write Enticing Copy that Readers Can't Resist - LeadMD

Thanks!

Beth

[SanfordWhiteman]

Wouldn't an emoticon in the subject line give the email more potential for going into the SPAM or trash folder? I wouldn't recommend emoticons in a subject line.

No evidence whatsoever that this is true. Emojis are used by the world's biggest brands.

[Pierce_Ujjainw3]

Yep - and they are used for a reason. Higher open rates.

[SanfordWhiteman]

Of course. But I don't want to predict anyone's site-specific experience. What is clear is that they don't reduce ​open rates.

[Anonymous]

Maybe trying AB Testing is a good way to see if it works or not.

[Dory_Viscoglio]

Industry specific successes with emojis. We don't see any decrease in performance with them, but we also don't have a significant increase in opens due to emojis