Adding content to the beginning of the Nurture stream

[Suraiya_Datardi]

I just want to double check that if you add an email to the beginning of a nurture stream people who are already in the nurture stream won't get it?

The reason I ask is because we just sent an email to our database and I want to add it to the nurture stream but I do not want people who have already received it as part of the separate email send program to receive it again.

Or is it easiest to add this content in under a nested program with the logic:

Member of Nurture stream = true

Member of Program Email send = False

Flow - Send email

Any comments would be appreciated.

Thanks

Suraiya

[Anonymous]

Hi Suraiya,

To answer your first question - yes, if you add an email to the beginning of a steam, those already in the stream wouldn't receive it. The logic of the stream is to send the next subsequent email in that stream that the lead has not yet received.

For the second part, your reasoning is correct, if the email in question was sent in a program outside of the engagement program, there is no built in logic within the engagement program for it to know which leads have already received it.

I think your idea is a good one - although I wouldn't build a nested program, simply a smart campaign. The campaign can be set up as follows:

Smart List:

1. Member of Engagement Program = True; Stream = X
2. Not was Sent Email = Email Y (I would use this rather than Member of Email Send Program, just in case they were skipped the first time around)

Flow:

1. Send Email Y

Thanks,

Robin

[Suraiya_Datardi]

Hi Robin,

This is really helpful! It hadn’t occurred to me just to use a smart campaign, marketo docs mentions nested programs to do this.

Thank you so much for your help.

Suraiya

Suraiya Datardina

Marketing Manager | Wandera

T: +44 (0) 203 693 9871 | suraiya.datardina@wandera.com

[Dory_Viscoglio · Accepted solution]

Hi Suraiya, I'm not sure if I misunderstood Robin's response, but to clarify: If you add an email to the beginning of a nurture stream, those people already in the stream WILL RECEIVE that email at the next cast. The way engagement programs function is at every cast, they look from the top down and will send the first email for which a person is eligible. (Prioritize Stream Content - Marketo Docs - Product Docs )

If you're adding an email (the exact same email, clones are not the same), then people who have already received that email somewhere else will not receive the email in a cast.

If you are using nested programs in your EP then I'd look into an exclusion status so that they are a member of the program and won't receive the email again. If you are generally just adding the actual emails to your streams, then I'd continue the same way and they won't receive the email again as long as they've already received that email.

[Suraiya_Datardi]

Hi Dory,

So for example, if I am in a nurture stream and I have received emails 1-4, and then another email is added into the top of the stream before 1 (let’s say email 0) then on the next round I would receive email 0 not email 5. The next email in order in the stream?

I was told that if an email was sent out in another program. Even if it was the same email (i.e. I had dragged and dropped the email directly from an email send program into a nurture stream) that the recipients of the nurture stream would get it again even if they got it as part of the first email send program. Is this not correct that?

Thanks

Suraiya

Suraiya Datardina

Marketing Manager | Wandera

T: +44 (0) 203 693 9871 | suraiya.datardina@wandera.com

[Dory_Viscoglio]

Hi Suraiya, if you send someone an email and then add that same email to your Engagement Program, a person will not receive it a second time. If you are housing the email within a program, then this Engagement Program "protection" no longer applies. Maybe that's what they were trying to say? (Adding a Program to an Engagement Program Stream - Marketo Docs - Product Docs​) 

There are a couple of other good Engagement Program resources here:

Re: Skipping Content in Engagement Programs

[Anonymous]

Whoops - Dory, you're correct. Sorry about that Suriaya! Top down priority is given to stream content, so if you place a new piece of content at the top, that is the email that will send with the next stream.

I was making the assumption that you'd be cloning the email - but one should never assume! If you move the exact email from the original program into your engagement program, you won't have the issue of leads who already received it, receiving it again.

Personally, I always use smart campaigns in engagement streams over emails, as the campaigns allow you to build in rules for who should receive the email. If you only want a specific audience to receive the email, or if you want to build in any logic to exclude any leads who are not mailable by your standards (outside of the system settings), smart campaigns allow you to do that.