Add an smart CTA (snippet) in a external web page

[Anonymous]

Please, how can I do it?

[Grégoire_Miche2]

Hi Clemente,

You should move this question to Products . Marketing Central is for generic marketing questions and you would be much more likely to get an answer.

And to answer your question, this is absolutely not possible with Marketo Lead Management. It can be possible with Web Personalisation a (chargeable) Marketo add-on app. With MLM, the only approaching way of doing this would be with an iframe embedding a Marketo landing page that you could make even dynamic.

-Greg

[SanfordWhiteman]

Depends on what is meant by "Smart CTA," Greg. Without elaboration, how do we know Clemente doesn't mean "embeddable button" -- i.e. Mkto form would work fine?

[Grégoire_Miche2]

Yes, you are right, I had not thought that indeed a form with no field is a CTA

-Greg

[Anonymous]

Thanks Sanford.

CTA (snippet) = in this case is a banner that changes depending the visitor segment. I am unable to find the insertion code (like I have made with the form).

[Anonymous]

Thanks Grégoire, I have moved the question to Product

[SanfordWhiteman]

Actually you made a new thread over there, which will only add to confusion. Can you delete that one and move this one instead? There is a move link on the right-hand side of the page.

[Anonymous]

ok, sorry

[SanfordWhiteman]

OK, thanks for moving it! That helps future searchers.

Based on your expanded definition, we have to go back to Greg's initial reaction, since forms do not have any understanding of anonymous visitor segments (anonymous leads are not segmented at all in MLM).

Even embedding a Marketo-hosted LP wouldn't help, because they are not segmented based on historical anonymous activity. LPs can be forcibly segmented based on the current URL, which in theory could be based on historical activity in the session, but this is outside of Marketo's native feature set. With ConversionPath (a separate package) for example, you can segment parts of the page based on initial UTM parameters. But within the Marketo portfolio you'd need to purchase Web Personalization.

[Anonymous]

Thanks