Add a Calendar invite using CTA on Marketo

[AkshataPriori]

totally agree with @lizmalinowski , @SanfordWhiteman provided an excellent and free way of creating an iCS file via the CTA. 

[SanfordWhiteman]

Glad to hear you like Agical! It does some cool stuff.

[ktronolone]

The Agical solution provided by @SanfordWhiteman is really, really great. Before we adopted this, for Google calendar links we just used tokens and a standardized link where you can combine program tokens or manually provide details.

Manually supplied times: 

https://calendar.google.com/calendar/r/eventedit?text={{my.webinar-name}}&details=Your%20unique%20event%20details%20here&dates=20240227T140000/20240227T144500&ctz=America%2FNew_York

Tokenized times: 

https://calendar.google.com/calendar/r/eventedit?text=Meeting%20with%20Us&details=We%20look%20forward%20to%20seeing%20you%20at%20Booth%20%23719&location=Your%20Desk&dates={{my.gcal-startdatetime}}T{{lead.Scheduled Meeting Time}}/{{my.gcal-startdatetime}}T{{lead.Scheduled Meeting Time}}&ctz=America%2FLos_Angeles