Hello,
Various analytics programs -- like Google's, for example -- provide the ability to track events that happen on a site. It's used for comparing click rates of different links pointing to the same page (an advertisement vs main menu vs inline links), or for tracking intangibles like a play button on a video, etc. Usually it's constructed with some kind of JavaScript running during an onClick event. Google's Event Tracking Guide ( https://developers.google.com/analytics/devguides/collection/gajs/eventTrackerGuide ) goes into great detail. On our website here: http://www.byetm.com/index.php/statutory-reporting we have accordian style drop downs that when clicked, show more detail on that product....we would like that to be tracked with Marketo when clicked.
We really need to accomplish event-tracking, and I'd like is to know how Marketo will help us to do this.
Thanks in advance.