ABM AccountAI

[Nicholas_Hajdin]

Is anyone using the AccountAI (powered by Mintigo) capability within the Marketo ABM Module? Curious to learn how others are setting the model and ICPs up, the value realized, etc. I haven't found the model to be very intuitive and find Product Docs lacking.

[Liana_Vagharsha]

Hi Nick, 

Account Profiling (previously named AccountAI) is a Mintigo powered capability to score your Named Accounts based on lookalike models.  Can you specify your questions around the functionality?  Happy to answer.  

[Sonali_Jadeja3]

Hi, We also just got our ABM subscription and I haven't had enough documentation covering all these topics. There's a course on ABM in marketo University, I woder if that covers this topic.

I'd like to believe taking that course would be a good place to start! Details here -

https://www.marketo.com/education/course-catalog/establishing-a-successful-abm-program/