Hi,
I am currently trying to come up with a way to cost the different types of programs (email nuturing, webinars, etc) that we run and would appreciate any tips or recommendations.
Right now, direct costs can easily be associated with a program, for example: cost of webinar provider, creative, etc. and can be added to the program costs in marketo. However, licensing costs, database cap, list purchases, marketer hours, etc are just being added then divided by the number of programs or time. Given that not all programs are the same, I feel that program costs are being under and over stated.
I was considering using ABC costing to come up with a more exact method of costing and using the # of records in the database and man hours for cost assignment rates.
Any thoughts?