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A/B Testing using CEM
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08-30-2013
11:11 AM
08-30-2013
11:11 AM
A/B Testing using CEM
What is the best way to do A/B testing using the new CEM? Our goal at this time is to do a 50/50 random sample for html vs. text based email.
Thanks,
Melissa
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08-30-2013
03:55 PM
08-30-2013
03:55 PM
Re: A/B Testing using CEM
You can use a program in the engagement stream and the program would include the two different emails using random sample, and add choice.