A/B testing - landing pages

Anonymous · ‎08-07-2013

Marketo has created Programs to make campaigns easier, but it seems as though I can only do landing page A/B testing in design studio? Is this true? I thought there was another way to do it, but am having trouble locating any info.

Note: This question was posted last year, but I wanted to see if I can get some updated answers. Thanks!

Michelle_Tizian · ‎08-07-2013

That's not true. I'm able to create landing page A/B test outside of design studio. They are contained within my programs. You can create a couple of landing pages or convert your existing landing pages into test groups. Or you can create new local assset, select A/B test group, then follow the set up and then the last box you can select which landing pages to use as test landing pages.

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Anonymous · ‎08-08-2013

Michelle, that worked. Thank you! I had to create a new local asset and select A/B test group. Thanks!

Josh_Hill13 · ‎08-08-2013

Yes, just make sure to follow the rules for the AB Test Group and creating new test pages inside. You can do this in Programs, Engagements, and Design Studio.

Michelle_Tizian · ‎08-07-2013

That's not true. I'm able to create landing page A/B test outside of design studio. They are contained within my programs. You can create a couple of landing pages or convert your existing landing pages into test groups. Or you can create new local assset, select A/B test group, then follow the set up and then the last box you can select which landing pages to use as test landing pages.