A/B Test vs Random sample

[Selventhiran_Ra]

Hi Everyone,

Could you please help me understanding the pros and cons of using real A/B test in a program or EP and using random sample in the SC flow ?

Appreciate your help!

Thanks,

Selven R

[Grégoire_Miche2 · Accepted solution]

A/B tests will provides with many features that random sample will not provide:

• email alerts to declare a champion in the champion/challenger A/B test
• Automated declaration of the champion in the email program types, after a duration you can set
• Reporting

The only think that a A/B test cannot do is to be sent in a batch flow, but event this can be workaround: have you batch call a trigger is the "request campaign / campaign is requested" flow and trigger.

-Greg

[Selventhiran_Ra]

Thanks Greg. It is very useful information.

Selven R