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A/B test subject lines on confirmation emails

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ceciliagonzalez
Level 2

A/B test subject lines on confirmation emails

Hello,

I'm trying to A/B test subj lines on confirmation emails. Does anyone know how to structure this properly?

Here's the catch, the confirmation email has been live for about 2 weeks now. Trigger campaign is anyone who fills out the form will receive the confirmation. 

We just now decided to test two different subject lines. 

ceciliagonzalez_0-1643075115701.png

 

ceciliagonzalez_1-1643075243342.png

What filter/s should I add to the smart list? 

ceciliagonzalez_2-1643075269592.png

Thank you in advance. 

 

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Jon_Wright
Level 4

Re: A/B test subject lines on confirmation emails

From your screenshots it looks like you're setting up an a/b test on an email program. But all you need to do is add a 'Champion/Challenger' test to your confirmation email:

 

See docs here:

https://experienceleague.adobe.com/docs/marketo/using/product-docs/email-marketing/general/functions...

 

Your trigger campaign would just stay as it is.

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Jon_Wright
Level 4

Re: A/B test subject lines on confirmation emails

From your screenshots it looks like you're setting up an a/b test on an email program. But all you need to do is add a 'Champion/Challenger' test to your confirmation email:

 

See docs here:

https://experienceleague.adobe.com/docs/marketo/using/product-docs/email-marketing/general/functions...

 

Your trigger campaign would just stay as it is.