A/B Test for triggered campaigns

[Anonymous]

Hi, I have only recently started using Marketo and I am still finding my way around. I am working on a campaign which is triggered my a change in status. I was wondering if it would be possible to run a subject line test on it. The campaign has no end date and it shoots an email every time a leads status is changed. Thanks.....

[Kenny_Elkington]

Hey Mark,

You're probably looking for the Champion/Challeger functionality.  You can read about it here: https://community.marketo.com/MarketoArticle?id=kA050000000LGT0CAO

[Josh_Hill13]

You can do this if you set the email to go out through an Email Send (maibox) Program. This program can be a child program if this is part of a larger system.

Then it will run AB tests and you can modify the criteria fora automated A/B within the system.

[Anonymous]

Thanks Kenny and Josh. Will test both your suggestions out and see which one works best.