A/B Test Emails with Snippets

[c32jfi]

Hi Community,

I want to run an A/B test on Whole Emails in Marketo Engage, but my emails are built using snippets. Can anyone share how I can conduct an A/B test on full emails when they are built with snippets? If you have any experience with this in Marketo Engage, please let me know.

Here’s my thought process: I think I would have to create two versions of my snippets… one version for Email A and another snippet for Email B… is that correct?

Just wanted to check with experts before I move forward. Thank you for your expertise!

[uditmathur]

Hi @c32jfi ,

Snippets are based on segments & display different content to different segmentation.

for e.g. if you have segment on country & snippet for sales person for each country then on rendering each country will be displayed with the sales person of that country when email is rendered.

So my question will be how/what you want to test the snippet, please clarify.

For any thing else in the email you can just create different version & put on the test. Also as a best practice test on 1 variation at a time to get better understanding of your test results.  

[NiharikaGoyal]

Hi @c32jfi 

Hope you are doing well.

For A/B testing whole body/entire emails within email programs where snippets are used in the email body, you’ll need to create two separate versions of each snippet.

This approach ensures accurate and reliable A/B testing results.

Thank you!