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1 Click Unsubscribe Within an Email

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Anonymous
Not applicable

1 Click Unsubscribe Within an Email

Does anyone know how to allow a recipient of a Marketo email to unsubscribe with 1 click from within the email?

I'm trying to avoid forcing the recipient to have to visit our standard unsubscribe page and click a 2nd time before being unsubscribed and seeing our confirmation page.

Thanks!

Will

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SanfordWhiteman
Level 10 - Community Moderator

Re: 1 Click Unsubscribe Within an Email

(There was a Move button in the other place.)

While it's simple to use Clicked Email, you do not want to enable this feature.

Any mail scanner that prefollows your links (to scan for malware and phishing sites) will promptly unsubscribe your leads.

Requiring a button click is your bulwark against automated unsubscribes and you should keep using it.

View solution in original post

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SanfordWhiteman
Level 10 - Community Moderator

Re: 1 Click Unsubscribe Within an Email

(There was a Move button in the other place.)

While it's simple to use Clicked Email, you do not want to enable this feature.

Any mail scanner that prefollows your links (to scan for malware and phishing sites) will promptly unsubscribe your leads.

Requiring a button click is your bulwark against automated unsubscribes and you should keep using it.

View solution in original post

Anonymous
Not applicable

Re: 1 Click Unsubscribe Within an Email

Thank you Sanford. That's certainly a worse scenario than making things a bit less convenient for our leads.