Question: For creating an interesting moment, a developer creates a smart campaign with the trigger as Clicked Link in an Email. They want to add the name of the email asset to populated within the Interesting Moment description. Which token should be used?
b. {{trigger.Name}}
Additional Question: While setting your Lead Scoring Model you are required to score records based on their Job Title. How would you achieve this?
In our desired folder (ideally where we store our Lead Scoring Program), we will add a folder and smart campaign that scores based on job title.
1. Create a new smart campaign and name it. Example: "Lead scoring - title"
2. Add "Job Title" as a filter under the "Smart List" tab
3. Add in the titles we'd like to score off
4. Under the "Flow" tab, drag "Change Score" filter and choose Demographic Score as the name.
5. Add the score change desired, and adding constraints if existing scores exist
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