🗣️ [Mentor Natalie Kremer] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

[Jon_Chen]

Hello Community, 

Welcome to the Adobe Marketo Engage Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Marketo Engage Community Mentor, Natalie Kremer (@Natalie_Kremer) who will be here to guide and support you and your peers with your Adobe Marketo Engage questions as you prepare for your Adobe Marketo Engage Business Practitioner Expert (AD0-E559) exam, through to the end of the program.  

A little bit about your Adobe Marketo Engage Community Mentor, Natalie:

Natalie Kremer is a seasoned marketing operations leader with over ten years of experience, is a three-time Marketo Engage Champion and Marketo User Group Leader. As the Senior Manager of Consulting Services at Etumos, she leads a team of consultants, driving innovative client solutions and professional growth.

 

 

Aspirants mapped to @Natalie_Kremer

1. @logankardash 
2. @Jasmine_Deo 
3. @smasunda 
4. @Chelsea_Corbett 
5. @ayanpaul 
6. @BradenColeman 

How to Participate  

1. Aspirants’ goal is to clear their Adobe Marketo Engage Certification during the duration of the program: May 17th , 2024 – June 21st, 2024.
2. Aspirants: Post your Questions in this thread to connect with your Mentor Natalie, and your fellow Aspirant peers.  
3. You are all preparing for the same Certification, so feel free to use this space to share what you’re learning and collaborate!  

Suggested Next Steps for Aspirants: 

• Update your Community Profile photo with your latest headshot so that you can stand out to your Mentor and Peer Aspirants. 
• Like this thread to confirm your participation in the program 
• Introduce yourself to Natalie and your Aspirant peers by replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe Marketo Engage 
• Post your Questions to this thread as you begin learning more about the Adobe Marketo Engage Business Practitioner Expert (AD0-E559) certification
• Test your Marketo Engage knowledge by browsing through the Adobe Marketo Engage Community Questions and taking your best shot at answering some Qs! 
• Remember that every post / like / comment you make in your contextual thread and in the Marketo Engage Community throughout the duration of the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts! 

Quick links  

• Mentorship Program Link 
• Adobe Marketo Engage Certifications Overview Link 
  • Adobe Marketo Engage Professional (AD0-E555) 
    • AME Professional Exam Prep Guide (requires login)
  • Adobe Marketo Engage Business Practitioner Expert (AD0-E559) 
    • AME Business Practitioner Expert Exam Prep Guide (requires login) 
  • Adobe Marketo Engage Architect Master (AD0-E560) 
    • AME Architect Master Exam Prep Guide (requires login)

We're wishing you all the best as you embark on this learning journey!  

Cheers,  

Jon 

[Natalie_Kremer]

@logankardash, @Jasmine_Deo, @smasunda, @Chelsea_Corbett, @ayanpaul and @BradenColeman we've come to the end of our mentorship time so I wanted to follow-up with some quick notes. 

• If you have questions as you continue to study, please add them to our thread and I'll pop back in to try to answer anything that comes up!
• If you applied for the exam voucher be sure to schedule our exam AFTER you received the voucher at the end of this week. This is good for 1-month after you receive the voucher, so be sure to schedule the exam during this time. 
  

It's been great working with you all and please keep me posted once you've taken the exam. I'd love to hear how it goes!

[Natalie_Kremer]

Hi everyone! We're getting down to the end of our mentor program.

• How are you all feeling about taking the test?
• Have you taken the practice test to help surface any areas where you need additional studying? 
• What areas of focus do you have over the course of this week? 
  

Let me know how I can help or what questions have come up in your studying!

[logankardash]

Hi @Natalie_Kremer ! Thanks again for all the great resources and responding to my questions!

• How are you all feeling about taking the test?
  • I'm feeling good overall - when I first started I was just under the threshold to past but studying and being able to practice some of the areas I'm not in all the time has increased my score to passing on the practice exam!
• Have you taken the practice test to help surface any areas where you need additional studying? 
  • Yes - primarily around reporting is where I could use the most work so going to spend a bit more time there!
• What areas of focus do you have over the course of this week?
  • I would like to take the practice exam a bit more after looking over some more of the reporting resources!

Will these forums be closed after this week? 

Thanks!

[Natalie_Kremer]

Hi @logankardash, @Jasmine_Deo, @smasunda, @Chelsea_Corbett, @ayanpaul! Also, let's welcome @BradenColeman to our group! Braden, feel free to share an introduction of yourself! 

As we wrap up our week on Reporting, I wanted to share a few quiz questions to make sure you're all feeling comfortable with the topic. Let me know your responses in the thread here!

1. What is a crucial step you must take before approving an entire revenue model?

1. Ensure the model is live.
2. Remove all people from the model.
3. Confirm your choice in the dialog that appears.
4. Approve individual stages and add people to them.

2. Which of the following columns is included in a Program Performance Report?

1. Channel
2. Total Cost
3. New Names
4. Conversion Rate

3. Which of the following can you not do with Marketo Reporting?

1. Add Custom Columns to a Person Report
2. Add Opportunity Columns to a Lead Report
   
3. Filter People in a Report with a Smart List
   
4. Use the Email Link Performance Report to view who clicked a specific link

Also, let's make sure you're all taking the Practice Test in the next week to identify any additional areas you need help studying with. This is really helpful to figure out areas where you need to spend more time studying prior to taking the test. To take the practice test:

• First, log in to the Adobe Credential Management System with your Adobe ID.

• Then, go to the Adobe Certification Exam Prep Portal to find your practice test.
  
  

Finally, I'll be nominating someone from our group for a 100% paid exam voucher, so please make sure you're staying engaged with our group and have Community notifications for our thread enabled so you don't miss anything. As always, let me know any questions you have or how I can help you prep for the exam!

[logankardash]

Hi @Natalie_Kremer ! Thanks for providing so many great resources along the way. I feel like this has really let me dive into some areas that I use often but maybe didn't fully understand the functionality of! Below are the answers to the quiz questions!

1. D. Approve individual stages and add people to them. 

2. I think for this one there could be multiple correct answers. A, B and C all seem to appear in the Program Performance Report. I'm going to go with those 😃

3. 4. The email link performance report usually just shows an aggregate of total clicks and the number of people clicking on a specific link. From there it doesn't give you any insight into who or allow you to go to the person record.

Let me know how I did! Going to be taking the practice exam a couple more times prior to the upcoming exam! 🤞

-Logan

[Natalie_Kremer]

Great job @logankardash ! These are all correct!

[Natalie_Kremer]

Hi @logankardash, @Jasmine_Deo, @smasunda, @Chelsea_Corbett, @ayanpaul we're down to our final weeks of the mentorship program! Can you all provide a quick status update on your progress?

• How are you coming along with your studying and preparation?
• What areas do you still need help with?
  
• Are there specific resources you need help surfacing? 

This week we'll be diving into the last section of the test - Reporting - which takes up 4% of the test!

This section covers Reporting, Email Insights, Performance Insights, and Advanced BI Analytics Reporting. The Exam Prep Guide goes into each of these areas in more detail. Here are some other helpful reporting links, too!

• Revenue Cycle Models(opens in a new tab).
• Create a Program Performance Report(opens in a new tab).
• Campaign Email Performance Report(opens in a new tab).
• Group Person Reports by Attributes(opens in a new tab).
• Group Email Reports by Segmentations(opens in a new tab).
• Group Person Reports by Segment(opens in a new tab).

Let me know how I can help as you get closer to taking the test!

[Natalie_Kremer]

Hi @logankardash, @Jasmine_Deo, @smasunda, @Chelsea_Corbett and @ayanpaul! This week we're going to focus on the next two topics as I'll be out next week. Let's dive into Marketing Activities and Lead and Data Management. 

• Marketing Activities/Campaign - 46% of test
• Lead and Data Management - 22% of test

Next Steps For You

1. Be sure you're reviewing the Exam Prep Guide and spending time studying each week!
2. Take the practice test to dial in on areas where you need to study more. 
   
   1. To take the practice test:
      1. First, log in to the Adobe Credential Management System with your Adobe ID.
      2. Then, go to the Adobe Certification Exam Prep Portal to find your practice test.
3. Ask your questions in our group here to help you prep for the certification.

What questions do you have about the certification or the test? We can discuss any questions you've run into in our thread here!

[logankardash]

Hi @Natalie_Kremer ! Seems like the prep for me is overall going well and I have been taking a go at the Certification Exam! This question (answer corrected stumped me a bit) and I was wondering if you had any more context as to why the first answer is correct "Email is Delivered and the person filled out form A and not form B"?

I'm confused how someone who filled out Form A and not Form B would still get through this filter? I had assumed that because it was listed as "is not" that not submitting both would have to be true? Any advice for understanding this a bit better? (Question Below)

[Natalie_Kremer]

Hi @logankardash! Great question as this is really tricky. Double negative filters in Marketo can introduce a lot of issues which is why a lot of us tend to avoid them.

As you'll see in the screenshot because there is a "Not Filled Out Form" filter and then the filter uses "Form Name is Not" it turns the actual constraint into "any of 2 values" (seen  in the hover pop-up). Due to this, option 1 is correct since the person filled out Form A, but not Form B. Let me know if this makes sense!

[BradenColeman]

Hey @Natalie_Kremer to continue on this thread:
* I get how the not and not = double negative so that it's essentially saying Form was filled out as any of these two
*My question is, why is my second answer wrong?
Is it since "any" is not the same as "both"?

[Natalie_Kremer]

Hi @BradenColeman, yes you're correct! Since the question criteria calls out "will always allow a person to qualify" and the actual filter criteria is for ANY, option 2 is incorrect since it requires both to be filled out. 

This questions continues to be a tricky one since there are so many nuances, so I wanted to share this Loom one of the other mentors put together because I think it's really helpful: https://www.loom.com/share/c5f018bdea3948e78ae97d59af4e9d38. 

[logankardash]

Ah yes! That makes sense! I know the double negatives are hard to wrap my head around! Thank you for the explanation!

[Natalie_Kremer]

Hi @logankardash, @Jasmine_Deo, @smasunda, @Chelsea_Corbett, @ayanpaul!

Here is your quiz for this week. Please be sure to respond in this thread in order to be considered for the 100% paid certification waiver!

Which of the following is NOT a way to access a Marketo Person record Activity Log?

A) From the Database, you can search in the Quick Find

B) Any Smart List or list

C) Members tab of a program

D) View Campaign Members in a Smart Campaign

E) From Reports tab of a People Performance Report

[logankardash]

Hi @Natalie_Kremer !

My answer for this would be E) From Reports tab of a People Performance Report.

You can access a Marketo Person record Activity Log from all other options and the People Performance Report has the "Group People by" setting that shows the data in an aggregate view by a specific segment or attribute rather than each record individually.

Thanks! 😁

[Natalie_Kremer]

You're correct - thanks for responding @logankardash!

[Natalie_Kremer]

Hi @logankardash, @Jasmine_Deo, @smasunda, @Chelsea_Corbett, @ayanpaul welcome to our first full week of the mentorship!

This week the Adobe Marketo Engage Business Practitioner Expert Prep Guide focus is on Administration and Maintenance which makes up 12% of the test. You'll learn about: 

• Admin Setup
• System Managed Fields
• Person Details Page
• CRM Syncs
• Audit Trail
• Users Roles and Permissions
• Folders 

You can also take the official practice and send over notes of what questions and areas you struggled with. We can focus on these areas, too.

• To take the practice test:

  • First, log in to the Adobe Credential Management System with your Adobe ID.

  • Then, go to the Adobe Certification Exam Prep Portal to find your practice test.

I'll post our quiz later this week so keep an eye out for that. In the meantime, let me know if you have any questions on this section by replying to this thread! I'm here to help and answer any questions you have!

[logankardash]

Hi @Natalie_Kremer ! Going to catch up here I promise - things have just been a bit busy with work.

I have a question around the "Original Source Type" and "Registration Source Type".

They seem quite similar within the Understanding System Fields section but I noticed the verbiage for Original Source Type as more "Discovered" and Registration Source Type to be more "became a person".

What is the difference between someone being Discovered and Becoming a person? Am I correct in assuming that the registration type is the first time they submit a form or something concrete into Marketo and being discovered they would still just only have an anonymous ID? or do these more so go hand in hand?

Thank you 😃

[smasunda]

Hi @logankardash,

I have had the same question for years lol.  Your understanding is the same as my current understanding.

Original Source Type, Original Source Info
vs
Registration Source Type, Registration Source Info

Original Source is how Marketo first became aware of a person and Registration Source is what drove Marketo to create that person as an actual person record with a Marketo ID in your database. 

The kicker is sometimes Original Source and Registration Source are the same, but other times they are different. 

Not sure if that helps.

Thanks,
Sibbs






 

[Natalie_Kremer]

@logankardash you're right, these are very similar types of fields in most cases. In the cases of list imports or form fills, both Source Types would be the same. Where it is different is for Anonymous visitor tracking like you called out. Marketo would mark their Original Source Type as Web Page Visit, but they wouldn't actually become a Person record in Marketo until another activity is completed like a form fill or list import. Let me know if this helps clear it up!