Hi Leena,
I've posted the first questions please let me know what the correct answers would be.
Thanks,
Maria
Hi everyone,
I'm excited to support you on your journey towards achieving your Adobe Marketo Engage Certification. I'd love to hear about your motivations for pursuing this certification. Is it a requirement for your job role, a personal learning goal, or something entirely different?
Please don't hesitate to connect with me on LinkedIn: https://www.linkedin.com/in/maria-cruz-a9162786/
Please share and introduce yourself, including your location, organization/company, and your experience with Adobe Marketo Engage. Let's get to know each other and build a supportive community together!
Alright, crew @kevina, @Harvinder, @Jay_Abushhiwa, @MarkWHaynes, @Jjean516, @Leena_Foote, @Luckybloom! Let's dive in! Make sure to subscribe to this thread at the top if you haven't already so you can stay updated as we go along. Adobe Marketo Engage Business Practitioner Expert Prep Guide
We'll tackle this step by step, focusing on the key sections:
Administration and Maintenance (12%)
First Module: Administration and Maintenance (12% of your total test score)
This section will test your ability to:
Workspaces & Partitions under Administration & Maintenance
It's super helpful to have admin access to a Marketo instance for this section. If anyone in the group doesn't have this access, let me know and I'll try to find a solution for you.
Here's a quick way to remember the differences:
Workspaces: Separate marketing regions/brands assets.
Use them to organize marketing activities by region or brand. You can share or clone assets between them.
Lead Partitions: Separate contact lists.
To get things rolling, here's a sample test question. Remember, both speed and accuracy count for a chance to win swag or even a free exam voucher!
Sample Questions:
What is one of the key functions of the Audit Trail in Marketo?
User roles allow you to customize:
A marketer is evaluating CRM systems to connect with their Marketo instance. To what CRM systems does Marketo currently offer a native bi-directional sync that does not require the implementation of a third-party tool?
Let's get started and good luck!
Hi @kevina, @Harvinder, @Jay_Abushhiwa, @MarkWHaynes, @Jjean516, @Leena_Foote, @Luckybloom_. Don't hesitate to dive in and answer any questions that have been posted.
Here's how to get involved in our weekly thread:
Share your answers in the thread and let's learn together! Let's make the most of this journey together! 🌟
This section is a big one, making up 46% of the total exam. It's all about Marketing Activities and Campaign Management—an area where many of us already shine. 🌟
You should be able to:
Sample Questions:
If you add two Triggers in a Smart Campaign they automatically act as which of the following:
A marketer has a global form that is used on five white-paper landing pages. How can the marketer determine which leads filled out the form on a specific landing page?
Which token can be used to implement a date on email? Select 3
A test sample size is set for 10% in an A/B test, which of the below is true?
Please reach out if you have any areas you would like to go over more. Share your answers in the thread and let's learn together! Let's make the most of this journey together! 🌟
Ok here's what I have!
1.Or Relationship
2. Create a smart list using the filter “Filled out form” with the constraint of “Web Page”
3. Text Token, Calendar Token and Date Token (I had difficulties with this one)
4.10% of the audience selected at random will receive the email at 1st scheduled time and the winner will be received by 90% of the audience at the 2nd scheduled time
Fantastic work, Jeannie! I've highlighted the correct answers for you in bold. The concept of tokens can be a bit challenging, but you're making great progress. To help you understand it even better, I've found an excellent resource that dives deep into the world of tokens. Check it out for a more thorough exploration!
1.Or Relationship
2. Create a smart list using the filter “Filled out form” with the constraint of “Web Page”
3. Text Token, Calendar Token and Date Token (I had difficulties with this one)
4.10% of the audience selected at random will receive the email at 1st scheduled time and the winner will be received by 90% of the audience at the 2nd scheduled time
This section makes up 12% of the test questions. Check out this fantastic resource to boost your Marketo knowledge and skills. Let's level up together! 🚀
You should be able to:
Sample Questions:
Which of the following is a critical decision point when defining the lifecycle model in Marketo?
What is considered a best practice for setting up lead scoring in Marketo?
Which of the following is an example of an appropriate interesting moment in Marketo?
When interpreting the lead activity log in Marketo, which activity would indicate a high level of engagement?
In a scenario where a lead's creation source is needed, which of the following sources indicates that the lead was generated from a web form submission?
I don't have much experience in Lead Management so I will be taking some additional time to review this section. How much of the lead scoring strategy is on Marketing Operations? We have a growth marketing team I would assume most of the strategy would be on them?
Here are my answers below:
1. a. Defining the stages of the lifecycle
2. b.Aligning scores with the sales team’s feedback
3. d.A lead completing a purchase
4. b.Lead opened an email and clicked multiple links
5. c. Web Form
Way to go Jeannie! You answered them all correct. The lead scoring strategy is a critical responsibility of Marketing Operations. They define and set up scoring criteria, configure rules, and continuously monitor and adjust the scoring model to ensure its accuracy. Marketing Operations also facilitates alignment with the sales team, ensuring the criteria reflect sales priorities. Additionally, they document the strategy and train stakeholders, ensuring a clear understanding of the process and its interpretation. This comprehensive involvement ensures that lead scoring effectively supports the organization’s marketing and sales objectives.