🗣️ [Mentor Joy Martinez] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

[Jon_Chen]

Hello Community, 

Welcome to the Adobe Marketo Engage Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Marketo Engage Community Mentor, Joy Martinez (@JoyMartinez-MBA) who will be here to guide and support you and your peers with your Adobe Marketo Engage questions as you prepare for your Adobe Marketo Engage Business Practitioner Expert (AD0-E559) exam, through to the end of the program.  

A little bit about your Adobe Marketo Engage Community Mentor, Joy

Joy Martinez is a Senior Director of Marketing Operations at CS2 Marketing, a 2022 Marketo Champion, a 2018 Marketo Certified Solutions Architect, and 7x Marketo Certified Expert. With 20 years of experience in marketing – both in-house and consulting – and the last 13 of those specifically in marketing operations, Joy brings a breadth and depth of experience in areas such as marketing operations strategy and execution, business process, attribution and pipeline analysis, MarTech, Marketo implementations, campaign operations, marketing programs & demand generation, ABM, reporting and analytics, and more. Joy is also a founding member and ambassador for MarketingOps.com. She earned her Master’s in Business Administration from Western Michigan University. She resides near Grand Rapids, Michigan, with her husband and two boys. Joy is passionate about strengths-based development, instructional design & training, and enjoys coaching and mentoring.

Aspirants mapped to @JoyMartinezMBA 

1. @Niharika 
2. @Narasimhav 
3. @stephbelle 
4. @dangtiff 

How to Participate  

1. Aspirants’ goal is to clear their Adobe Marketo Engage Certification during the duration of the program: May 17th , 2024 – June 21st, 2024.
2. Aspirants: Post your Questions in this thread to connect with your Mentor Joy, and your fellow Aspirant peers.  
3. You are all preparing for the same Certification, so feel free to use this space to share what you’re learning and collaborate!  

Suggested Next Steps for Aspirants: 

• Update your Community Profile photo with your latest headshot so that you can stand out to your Mentor and Peer Aspirants. 
• Like this thread to confirm your participation in the program 
• Introduce yourself to Joe and your Aspirant peers by replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe Marketo Engage 
• Post your Questions to this thread as you begin learning more about the Adobe Marketo Engage Business Practitioner Expert (AD0-E559) certification
• Test your Marketo Engage knowledge by browsing through the Adobe Marketo Engage Community Questions and taking your best shot at answering some Qs! 
• Remember that every post / like / comment you make in your contextual thread and in the Marketo Engage Community throughout the duration of the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts! 

Quick links  

• Mentorship Program Link 
• Adobe Marketo Engage Certifications Overview Link 
  • Adobe Marketo Engage Professional (AD0-E555) 
    • AME Professional Exam Prep Guide (requires login)
  • Adobe Marketo Engage Business Practitioner Expert (AD0-E559) 
    • AME Business Practitioner Expert Exam Prep Guide (requires login) 
  • Adobe Marketo Engage Architect Master (AD0-E560) 
    • AME Architect Master Exam Prep Guide (requires login)

We're wishing you all the best as you embark on this learning journey!  

Cheers,  

Jon 

[JoyMHyland]

Hi all @Niharika @Narasimhav @stephbelle @dangtiff 

I have the last quiz ready for you as you wrap up your prep! 
🔥Sections 5 and 6: https://forms.gle/wZBnpdrDJgUU2kmW8 

When in doubt, take the practice exam and see how you do! You'll then know where you need to focus to study and improve as you prepare for the exam. Let me know if I can help further with any questions you have! 😁

[JoyMHyland]

Hey @Niharika @Narasimhav @stephbelle @dangtiff !!

Thank you to those of you who took a stab at the quizzes! I wish you all the best of luck on the exam, we are officially concluded on the mentorship, but please reach out to me on LinkedIn with any further questions, and if I can help further! If you applied for the exam voucher, you will want to schedule your exam AFTER you’ve received your voucher code. The voucher expires in 1-month! Please note that the threads aren’t going anywhere – feel free to come back and take the quizzes again and check out the other mentor threads in the Community! 🙂 🙂 
-Joy

[JoyMHyland]

Also for Section 3 that I didn't include on the Section 3 quiz:

Key Topics that usually are on the exam

• Period Costs and how they are attributed across Success points and Programs - more on Period costs (they can be tricky) https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/core-marketo-concepts/programs... 
• What the Program Analyzer and Program Cost report will show when certain conditions exist https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/reporting/revenue-cycle-analyt... 
• Revenue Cycle Modeler https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/reporting/revenue-cycle-analyt... 
• Attribution of Opps and Revenue based on Success in MT and FT situations. https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/reporting/revenue-cycle-analyt... 
• Familiarize yourself with the Success Path Analyzer: https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/reporting/revenue-cycle-analyt... 

[JoyMHyland]

Hey @Niharika @Narasimhav @stephbelle @dangtiff 

Quiz 3 and 4 is combined and is ready for you to complete!! Wheeeeee! https://forms.gle/XiKzCmmLnXb7sDoX6

>>> In addition, Marketo is opening up their considerations to reward engaged apsirants with a 50% certification exam voucher! You can complete this to nominate yourself! https://forms.office.com/r/M0QZUCbAKG

>>> Don't forget: the Exam Prep Guide changed, so make sure to update your bookmarks if you have them! And also keep subscribing to updates here at the top of the thread! You should review at least Sections 1-3 (and section 4 by End of Week!)

>>> Submit any question or areas that need clarified to this group. 

• Review the Exam objectives and scope (scroll down a bit) and send over notes on what areas you need help with. 
• Take the official practice and send over notes of what questions and areas you struggled with.

To take a practice test:

• First, log in to the Adobe Credential Management System with your Adobe ID.

• Then, go to the Adobe Certification Exam Prep Portal to find your practice test.

>>> Also with 46% of the total being in the section: Marketing Activities/Campaign Management, depending on where your experience is, you may want to check out this great self-guided education post outside of the exam prep to dive deeper into needed areas.

[JoyMHyland]

Hi again @Niharika @Narasimhav @stephbelle @dangtiff Hoping your'e getting my updates! 🙂 Please let me know if you have any trouble with accessing the quizzes 1-4 and links posted.

Next week, I'd like to offer a virtual Zoom call to answer any pending questions you may have! Would you be interested? If so, please thumbs up this post or reply! I'm Eastern Time so it'd likely be between 4pm-8pm Eastern Time.

I'll be posting Section 5 & 6 quiz next week or so which is on Reporting (worth 4% of exam, and best practices worth 16%). Don't forget you can view all exam info here: https://experienceleague.adobe.com/en/docs/certification/program/technical-certifications/ame/ame-ex... 

[stephbelle]

Hello! I have been so busy at work that I am now getting to my posts.  I will be on vacation from June 28th to July 9th.  I want to pick up on looking at the study guides and reviewing the questions and quizzes when I get back.  Is this okay?

[JoyMHyland]

Hi Stephanie! yes as soon as you're back, would love to have you engage in the quizzes and such! Let me know what questions you have! Another tip is to take the practice exam and see how you do! Then you'll know which sections to concentrate on studying.

[courseracs2]

@Niharika @Narasimhav @stephbelle @dangtiff 

Quiz 2 is ready! https://forms.gle/eKPFuKLd9je2Ec5j9

Quiz 3 will post tonight!

[JoyMHyland]

That's me above!! Sorry wasn't logged into the right account.

[JoyMHyland]

Updating our quiz format to Google Forms!! @Niharika @Narasimhav @stephbelle @dangtiff -- don't forget to check out the quiz questions I posted last week! Don't forget, early responses and accuracy may mean free swag or % off your certification exam!! 😉

This NEW format will allow me to ask more questions in the quiz without cluttering up the thread. And give YOU a chance to get more practice in before the exam! Today, I'll be posting Section 1 and Section 2 quiz today. Later this week, we'll get to Section 3 and 4 of the exam! I'll tag you with the quiz links!

SECTION 1 QUIZ: https://forms.gle/aeodNKwpAgdByndB9
SECTIOn 2 QUIZ: pending

[stephbelle]

I took a stab at the quiz! Let see how I did.....

[Niharika]

Thank you @JoyMHyland for this quiz. I am not receiving any notifications on my mail of the replies here on the threads. Hence there is a delay in response. Please excuse the same.

[JoyMHyland]

Hey all! @Niharika @Narasimhav @stephbelle @dangtiff -- Some updates!

1. Don't forget, I've started posting quizzes! Timely and accurate responses are encouraged and may get you a chance to earn 50% off certification or swag!! 🙂 yah! Just respond to each quiz thread with what you think the answer is! I will likely post several quizzes throughout the week to catch us up and get some practice in! Please feel free to ask questions on the related topics too!

2. Feel free to post questions about related sections as you go through, I'm happy to answer!

3. If we haven't connected yet on LinkedIn, I'd love a request! https://www.linkedin.com/in/joymartinezmba

4. Resources you should be referencing:
Marketo Engage Practitioner Expert Exam Page

Here you can see a breakdown of the exam and what topics make up what % of the exam!

Prep Guide

(click the Start button to access the Prep Guide!)

Let me know if you run into questions as you go through your prep guide and/or Marketo documentation as we go so I can help! 

[JoyMHyland]

QUIZ QUESTION #1 - Related to Section 1 of the exam: Administration and Maintenance (12%)

*Don't forget, speed and accuracy play a part in being nominated for swag and such! 🙂 🙂 🙂 

1. You can view the past _____ days worth of data in your instance in the Audit Trail.

a. 90 days

b. 365 days

c. 30 days

d. 30 days, or 60 if you export

[Niharika]

C. 30 Days

[courseracs2]

Great guess, but it's actually D! 30 days but 60 if you export! 🙂 

[JoyMHyland]

Hello certification aspirants!! Sorry for the late go here at my post, I was struggling with logging in correctly, and alas, still had to use a different login. But here we are, so let's get started! 

I'm really looking forward to guiding you towards certification! If you haven't already be sure to SUBSCRIBE at the top of this thread if you haven't already so you get notifications of updates as we go. I will post weekly quiz questions (or multiple ones) to help you prep for each section of the exam.

Let's start off with section 1 of the prep:

Section 1: Administration and Maintenance (12% of your total test score)

The Administration and Maintenance section of the exam will test your ability to:

• Determine the mapping process between Marketo and CRM
• Identify what happened to an asset using the Audit Trail
• Recognize differences between users and roles
• Given a scenario, identify the best fit for using workspace and partitions
• Identify CRM platforms with native Marketo synchronization
• Given a scenario, locate where information is referenced
• Illustrate the benefits of the folder structure and naming conventions

Here's a sample test question for you to get things rolling. Remember, speed to answer and accuracy will count for a chance to win swag or even a free exam voucher!

SAMPLE QUIZ QUESTION:
A marketer is evaluating CRM systems to connect with their Marketo instance. To what CRM systems does Marketo currently offer a native bi-directional sync that does not require the implementation of a third-party tool?

A. Marketing Cloud and ZoHo
B. Only Salesforce
C. Salesforce and Zeta Cloud
D. Salesforce and MS Dynamics

[stephbelle]

D!

[Niharika]

Answer is D. Salesforce and MS Dynamics

[stephbelle]

Seems like a silly question, but as I am using my work email to access the prep guide and I technically don't have an Adobe login but use a SSO link to access Marketo and also the community.  Do I need to create an account with my work email and create a new/different password?