This section of the exam will test your ability to understand the following aspects of Building and Managing Programs:
- Identify when to use each of the 4 program types.
- Identify why/when to use the event program.
- Identify why/when to use the default program.
- Identify the special features of engagement program.
- Identify the special features of email program.
- Recognize what can be cloned.
- Identify the benefits of custom tags.
- Identify the purpose of channels.
- Describe the importance of Period Costs.
- Recognize the concept of using lead scoring.
- Understanding Communication limits.
- Recognizing program membership and acquisition.
- Understanding customer preferences (subscription, communication).
- Apply best practices for review prior to launch.
SECTION 1: SAMPLE QUIZ QUESTION:
A marketer is wanting to send a newsletter-type email to customers every Tuesday at 9AM (recipient time zone). However, they do not want to have these emails take priority over any other emails going out in Marketo. What program would be the best option for the marketer to send the newsletter out of?
A. Event Program
B. Engagement Program
C. Email Program
D. Default Program
Section 2: Building Assets (19%):
This section of the exam will test your ability to understand the following aspects of Building Assets:
- Manipulating files in Design Studio (uploading/replacing images and files).
- Create/Modify a form using the Form Editor.
- Create/Edit an email using the Email Editor.
- Create/Edit a landing page using the Landing Page Editor.
- Create/Edit a Snippet in the Snippet Editor.
- Distinguish the difference between draft and approved assets.
- Distinguish the difference between local and global assets.
SECTION 2: SAMPLE QUIZ QUESTION:
What is an example of how a marketer can use Snippets in Marketo?
A. Create an A/B test for an email
B. Trigger a webhook to validate email addresses after form submission
C. Standardize an email footer with the company address and copyright year set as tokens
D. Import a list
Section 3: Defining and Targeting Audiences (33%)
This section of the exam will test your ability to understand the following aspects of Defining and Targeting Audiences:
- Create/Modify Smart Lists.
- Understand Smart Campaign flow steps.
- Understand how to schedule and/or activate Smart Campaigns.
- Interpret Smart Campaign results.
- Describe the purpose of a segmentation and its use.
- Identify and navigate the Database.
- Explain how to set privacy settings in Adobe Marketo Engage.
- Differentiate between Smart Lists and Static Lists.
- Define system Smart Lists.
- Compare and contrast the different types of Smart Campaigns.
- Understand how Smart Campaign triggers and filters work.
- Differentiate the different list imports.
SECTION 3: SAMPLE QUIZ QUESTION:
If a marketer is wanting to remove unsubscribed prospects from their Marketo database on a quarterly basis, but also wants to understand the volume and see the exact records that will be removed prior to the removal, what type of smart campaign should they use and where would they go to see the data prior to activating the campaign?
A. Triggered Smart Campaign - Schedule
B. Batch Smart Campaign - Setup
C. Triggered Smart Campaign - Smart List
D. Batch Smart Campaign - Schedule
I will post the quiz answers next Monday along with the next round of questions / modules. Remember, the more you engage, the higher the chances are for you to win some awesome swag!! ALSO...we are rewarding engaged aspirants with a 50% certification exam voucher, so please fill out the following survey for a chance to receive a big discount: https://forms.office.com/r/M0QZUCbAKG
In the meantime, please reply to this post with your quiz answers and do not hesitate to reach out with any other questions, thanks!!
Erin
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