Weekly Update & Quiz Question!

[Jon_Chen]

Hello Community, 

Welcome to the Adobe Marketo Engage Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Marketo Engage Community Mentor, Erin Pollack  (@ErinPollackQ2) who will be here to guide and support you and your peers with your Adobe Marketo Engage questions as you prepare for your Adobe Marketo Engage Professional (AD0-E555) exam, through to the end of the program.  

A little bit about your Adobe Marketo Engage Community Mentor, Erin:

 

With 10+ years of experience in marketing automation, analytics, digital marketing, CRMs, workflow design and more, I have a passion for technology and marketing. I have worked in different industries such as oil & gas, cyber security, retail, software, financial services, and non profit organizations. Holder of Marketo Engage Professional Adobe Certification, I have also been a Austin Marketo User Group speaker and spoke at the 6sense Breakthrough Conference about maximizing ABM efforts through Marketo Engage. Marketing technology excites me, but being able to help someone learn more about a tool or grow in their expertise is really what fills my cup!

Aspirants mapped to Erin Pollack @ErinPollackQ2 

1. @ameliamarie 
2. @amackenzie1 
3. @sadhanaravuri34 
4. @laevinsdad 
5. @JeffHensiek 
6. @sanket_shinde 
7. @emilypirovitz 

How to Participate  

1. Aspirants’ goal is to clear their Adobe Marketo Engage Certification during the duration of the program: May 17th , 2024 – June 21st, 2024.
2. Aspirants: Post your Questions in this thread to connect with your Mentor Erin, and your fellow Aspirant peers.  
3. You are all preparing for the same Certification, so feel free to use this space to share what you’re learning and collaborate!  

Suggested Next Steps for Aspirants: 

• Update your Community Profile photo with your latest headshot so that you can stand out to your Mentor and Peer Aspirants. 
• Like this thread to confirm your participation in the program 
• Introduce yourself to Erin and your Aspirant peers by replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe Marketo Engage 
• Post your Questions to this thread as you begin learning more about the Adobe Marketo Engage Professional (AD0-E555) certification
• Test your Marketo Engage knowledge by browsing through the Adobe Marketo Engage Community Questions and taking your best shot at answering some Qs! 
• Remember that every post / like / comment you make in your contextual thread and in the Marketo Engage Community throughout the duration of the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts! 

Quick links  

• Mentorship Program Link 
• Adobe Marketo Engage Certifications Overview Link 
  • Adobe Marketo Engage Professional (AD0-E555) 
    • AME Professional Exam Prep Guide (requires login)
  • Adobe Marketo Engage Business Practitioner Expert (AD0-E559) 
    • AME Business Practitioner Expert Exam Prep Guide (requires login) 
  • Adobe Marketo Engage Architect Master (AD0-E560) 
    • AME Architect Master Exam Prep Guide (requires login)

We're wishing you all the best as you embark on this learning journey!  

Cheers,  

Jon 

[JeffHensiek]

Recent update on the String/text field for the name.

On Friday, I did a rebuild of the signature functionality and used the "Text Field" in place of the "String" for the Sales Reps name.  

During testing, the same issue developed (e.g., the sales reps name is coming up as "Jeff Hensiek" - instead of "Jeff Hensiek").  

So, Now, I'm thinking that I should have split out the data into First, Last fields.  I went the other direction initially because the data source keeps them together, however, now, I think I'll have to parse them out and build out separate fields - one for first name and one for last name.

The saga continues!!

[JeffHensiek]

Good morning fellow Marketo learners.

Here's a topic for discussion... 

I was working on my Morning Routine today and happen to come across this... just thought it was interesting and wanted to share (And, possibly start a little conversation, too  😉).

Inside of Marketing Activities - there's a section called "Campaign Inspector".  It shows you which campaigns are currently running (both batch and trigger).  What I found interesting today was a new icon that popped up.  Over this past week, we've been doing a little cleanup and we've been archiving many of our older campaigns (from many years ago).  Based on a little research, it shows that this is an icon to identify whether a campaign is in the Archive folder or not (See image below).

It appears that we have trigger campaigns that are still running from old campaign.  

 So, my next step was to jump in and turn off these old campaigns.

However, I thought this may be an interesting question for the group - is there any reason to keep them on?  

[suneethadadi31]

@JeffHensiek ,

I've been reviewing your conversations and I'm impressed by how proactive you've been in replying on the thread.

Regarding your question about whether it's necessary to keep trigger campaigns that are still running from old campaigns - 

In my opinion, it's important for us to periodically assess whether they still serve a purpose and align with our current marketing objectives.

For example, we should check if the smart list is capturing any form fills and ensure the landing page is still active on the website.

Am I on track with this?

Thanks,

Suneetha

[JeffHensiek]

Thank you for the dialogue, @suneethadadi31 .

I think you're right... that if a campaign is still gathering information - that would be a good reason to keep the campaign.  In my mind, I'd probably keep that as an active campaign in the "Marketing Activities" area.

Once a campaign is over, I'd probably move a campaign to "Archive".  And, at that point, I would unpublish all landing pages (that's a best practice we've established here at my company, this way old pages/campaigns/forms/etc., are not able to be found online).

So, in this case, I'm wondering if there's a way to remove those campaigns from being found in the "Campaign Inspector" area of our Marketing Activities section (of course, those campaigns are no longer running and therefore, they are not taking up any sort of bandwidth and shouldn't be causing any latency in the system).  Just thinking about ways to keep the instance super 'clean'.

[suneethadadi31]

@JeffHensiek - To the best of my knowledge, I don't think we currently have that option available. The filters typically prompt you to specify your current needs (such as active, inactive, batch, etc.). I completely agree that a cleaner instance leads to fewer complications.

Thanks,

Suneetha

[laevinsdad]

Interesting, Jeff, that there is no header for that column like there is for the other columns ("Type", "Campaign Name", etc.). As for keeping those campaigns active or not, I would think you'd need to determine that on a campaign-by-campaign basis. Tough call, but good and interesting find! 
Thanks for sharing! I was curious and looked in our instance but did not find any of those specific icons. 

Please keep us updated! 

[sadhanaravuri34]

@JeffHensiek - This is a completely new thing for me to come across on Marketo. Thanks for sharing. 

As far as keeping them is concerned, I think these campaigns would come handy in understanding the KPIs and also to rely on the Smart list logic if the same use case repeats for your future campaigns. Does it make sense?

@laevinsdad - I have checked my instance and could not see these icons as well. 🙂

[JeffHensiek]

@sadhanaravuri34  

I'm with you on the keeping of the campaign piece.  that's good from an archiving perspective and, as you pointed out, a way to reference them for the future.

In the short term, as @ErinPollackQ2 pointed out, deactivating the trigger campaigns can make sense in relation to any latency of the system - allowing our system/instance to keep running as quickly/efficiently as possible.

Good thoughts.

Thanks for sharing.

[JeffHensiek]

I found that interesting, too, @laevinsdad.  Why isn't there a column header?

I can still click on the header (which isn't there 😉) and still sort the data by the header.

Regardless, I am finding it particularly useful for seeing archived programs and being able to turn off individual campaign.  I'm going to make the assumption that this will help to speed up our overall instance b/c our instance isn't 'listening' for things that are no longer relevant to our marketing initiatives.

[ErinPollackQ2]

Hi @JeffHensiek, you found one of my favorite treasure chest items! I use the Campaign Inspector often for auditing purposes before and after the "Automatic Trigger Campaign Cleanup" on a quarterly basis. I totally agree, I think the only reason you would want to keep the smart campaign activate is when that campaign is part of an active initiative running and then in that case pull it out of the archive folder.

I like this new "archive icon" feature a lot because in my role right now there are a lot of website migrations and landing pages change regularly, so when I see the an active campaign in the Archive folder it triggers me to ask "are leads still filling out a form somewhere on an old landing page?". I think it would be pretty cool if they had a few additional filters under the "More Campaigns" section that allowed you to select "Archived Active Triggered Campaigns" and "Batch Campaigns - Archived Active". 

[JeffHensiek]

Ahhh, yes, I have seen that in the notification center. 

So, I'm also seeing batch campaigns showing up in there.  These are old campaigns and I really don't feel that I need them in there anymore, but I'm not seeing an easy way to remove them (unless I delete them all together - which doesn't seem to make sense).  

So, how do I get old Batch campaigns out of there?

[amackenzie1]

Thanks for sharing this, Jeff! I haven't come across Campaign Inspector before. This seems really helpful for doing clean up or when taking over a new instance that you're not familiar with.

I can't think of a reason to keep them on (depending on the age), but I'm interested to hear others thoughts. 

[JeffHensiek]

yes, agreed... those were my thoughts as well.

The only reason I could potentially see in keeping them is if we archived projects very quickly (e.g., day after the campaign ended) and then still wanted to track opens/clicks/etc.  However, if that were the case, I'd make the argument that the campaign is still 'in-flight' and should be still "Active".  Once the reporting phase is over, then I could see moving them to Archive.

[amackenzie1]

Hi all!

My name is Alexa, I'm currently the Marketing Operations Specialist at a finance company in the Washington, DC area. I've been working with Marketo for about 2 years now, and I'm excited to expand my skillset within the platform!

@ErinPollackQ2 Are we going to be given weekly assignments/modules? I'm unclear on what we're supposed to be working on this week. 

I look forward to connecting with all of you!

[ErinPollackQ2]

Hi @amackenzie1 it's great to meet you! I will be posting an update here shortly and will tag all of you in this thread. 

Thanks!

Erin

[ErinPollackQ2]

Hello certification aspirants!!

@amackenzie1 @tshewang @JeffHensiek @sadhanaravuri34 @emilypirovitz 

Thank you for your patience as we are getting this program rolling and I truly appreciate your collaboration on some of the questions / topics that have come up already. Please @ mention me in all of your posts moving forward so I can be sure to provide a prompt response. I'm really looking forward to guiding you all towards certification! If you haven't already be sure to SUBSCRIBE at the top of this thread so you get notifications of updates as we go. 

IMPORTANT UPDATE:

I will post every Monday from here with the module we will be focused on for the week ahead and will ask you quiz questions to help you prep for each section of the exam. I might combine modules if/where it makes sense. For this week were are covering sections 1-3. Apologies for any confusion with my last post as I accidentally posted a quiz question from the wrong practice exam. Bonus points if you answered it! 

***TIP: Bookmark the Exam Prep Guide - you should be going through this guide on your own time but refer back to this thread with any questions you might have that I can assist with, or a fellow aspirant. By going through the guide it will help you prep for the exam and help you to answer my quiz questions for each section. This is the guide link: https://app.rockinfo.com/courses/247

This week (June 10-17) please complete section 1-3 of the prep guide. Here are the sections and quiz questions for each. 

Section 1: Building and Managing Programs (39%):

This section of the exam will test your ability to understand the following aspects of Building and Managing Programs:

• Identify when to use each of the 4 program types.
• Identify why/when to use the event program.
• Identify why/when to use the default program.
• Identify the special features of engagement program.
• Identify the special features of email program.
• Recognize what can be cloned.
• Identify the benefits of custom tags.
• Identify the purpose of channels.
• Describe the importance of Period Costs.
• Recognize the concept of using lead scoring.
• Understanding Communication limits.
• Recognizing program membership and acquisition.
• Understanding customer preferences (subscription, communication).
• Apply best practices for review prior to launch.

SECTION 1: SAMPLE QUIZ QUESTION:
A marketer is wanting to send a newsletter-type email to customers every Tuesday at 9AM (recipient time zone). However, they do not want to have these emails take priority over any other emails going out in Marketo. What program would be the best option for the marketer to send the newsletter out of?

A. Event Program

B. Engagement Program

C. Email Program

D. Default Program

Section 2: Building Assets (19%):

This section of the exam will test your ability to understand the following aspects of Building Assets:

• Manipulating files in Design Studio (uploading/replacing images and files).
• Create/Modify a form using the Form Editor.
• Create/Edit an email using the Email Editor.
• Create/Edit a landing page using the Landing Page Editor.
• Create/Edit a Snippet in the Snippet Editor.
• Distinguish the difference between draft and approved assets.
• Distinguish the difference between local and global assets.

SECTION 2: SAMPLE QUIZ QUESTION:

What is an example of how a marketer can use Snippets in Marketo?

A. Create an A/B test for an email

B. Trigger a webhook to validate email addresses after form submission

C. Standardize an email footer with the company address and copyright year set as tokens

D. Import a list

Section 3: Defining and Targeting Audiences (33%)

This section of the exam will test your ability to understand the following aspects of Defining and Targeting Audiences:

• Create/Modify Smart Lists.
• Understand Smart Campaign flow steps.
• Understand how to schedule and/or activate Smart Campaigns.
• Interpret Smart Campaign results.
• Describe the purpose of a segmentation and its use.
• Identify and navigate the Database.
• Explain how to set privacy settings in Adobe Marketo Engage.
• Differentiate between Smart Lists and Static Lists.
• Define system Smart Lists.
• Compare and contrast the different types of Smart Campaigns.
• Understand how Smart Campaign triggers and filters work.
• Differentiate the different list imports.

SECTION 3: SAMPLE QUIZ QUESTION:
If a marketer is wanting to remove unsubscribed prospects from their Marketo database on a quarterly basis, but also wants to understand the volume and see the exact records that will be removed prior to the removal, what type of smart campaign should they use and where would they go to see the data prior to activating the campaign?

A. Triggered Smart Campaign - Schedule

B. Batch Smart Campaign - Setup

C. Triggered Smart Campaign - Smart List

D. Batch Smart Campaign - Schedule

I will post the quiz answers next Monday along with the next round of questions / modules. Remember, the more you engage, the higher the chances are for you to win some awesome swag!! ALSO...we are rewarding engaged aspirants with a 50% certification exam voucher, so please fill out the following survey for a chance to receive a big discount: https://forms.office.com/r/M0QZUCbAKG

In the meantime, please reply to this post with your quiz answers and do not hesitate to reach out with any other questions, thanks!!

Erin

[sadhanaravuri34]

Hi @ErinPollackQ2 and team,

Apologies for my late response as I was off last week, chilling in Italy 😄

My answers for the quiz are:

1. B

2. C

3. D

@JeffHensiek @emilypirovitz @laevinsdad - How is your prep coming along? I am done with the first 2 modules. Will try to finish the 3rd one by this week 🙂

Regards,

Sadhana. 

[JeffHensiek]

Wow... Chillin' in Italy!  that would have been awesome, @sadhanaravuri34 .

My family and I took a trip to Italy last year and had a BLAST - several days in Venice (on the island), a few days in Verona, and a few days in Florence....  Totally awesome time.

What was your favorite part?  Mine - we drove our own Vespa and went to a pizza and gelato making class at a local farmhouse in Tuscany.  Totally sweet.  I wish I knew more Italian b/c I'd love to spend more time there - and in more remote locations (where English is less frequently spoken).

RE the training... Just finished up module 4 (did a little cramming b/c last week was a little behind with work and things).  I'm now looking to find a way to take the pre-test.  I think I already took one, however, the test ID I'm seeing referenced in the training module is different than the test that I took... so, a little more digging - and I'll be posting that question here shortly as well.

[sadhanaravuri34]

Hey @JeffHensiek 

I am sorry, I have overlooked your message.

Venice is a beautiful place. But we decided to do something different and chose Amalfi coast and Capri islands this time.

We stayed in Naples (which I would never recommend anyone considering how unsafe it felt), I had the best pizza of my life there though. The basic, margerita!!

We missed on Vespa as we do not have the license but this would definitely be one of those things we would be doing next time! 🙂

@JeffHensiek @laevinsdad @amackenzie1 @ErinPollackQ2 My question to the team regarding this week's learning: Are the number of clicks getting recorded in the reports unique ones or the cumulative ones? For eg, if I click on the link twice for some reason, would it be counted as 2? or 1?

[JeffHensiek]

Great question @sadhanaravuri34 ,

I'll take the first guess (😄) at this one.

My answer: Yes.

I know... it doesn't feel like that response answers the question, but, I'm thinking that it does answer the question.

I think it depends on the report that you're looking at.  Here's why...

I did some searching in our instance on one of our recent "Newsletter" style emails.  If I look at the month of June, I have the following data:

Report source: Analytics tab - Email Performance report

• 73,472 emails sent
• 34,755 emails opened
• 565 clicks

Report source: Analytics Tab - Email Link Performance report (Same email as above with same date range)

• 857 clicks
• 683 people

(if I were to summarize... we receive 857 clicks from 683 people).

And, many of the rows (the unique links) are showing where we have a number of clicks (e.g., 330 clicks) from a certain number of people (e.g. 240).

So, collectively, I would say that it depends on the report that you're looking at as to whether or not the report is showing a single click attribution (not sure if that's the right term, but essentially, only attributing one click to a single member/customer) or whether the report is showing multiple click attribution (essentially, attributing multiple clicks to a given user).

That's my thinking!! 

@laevinsdad , @amackenzie1 , @ErinPollackQ2  - any additional thoughts?

[JeffHensiek]

Sorry for my delay, all.  Work got the best of me this past week.  

for the sample questions, I'm going with B, C, D.