🗣️ [Mentor Erin Pollack] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

[Jon_Chen]

Hello Community, 

Welcome to the Adobe Marketo Engage Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Marketo Engage Community Mentor, Erin Pollack  (@ErinPollackQ2) who will be here to guide and support you and your peers with your Adobe Marketo Engage questions as you prepare for your Adobe Marketo Engage Professional (AD0-E555) exam, through to the end of the program.  

A little bit about your Adobe Marketo Engage Community Mentor, Erin:

 

With 10+ years of experience in marketing automation, analytics, digital marketing, CRMs, workflow design and more, I have a passion for technology and marketing. I have worked in different industries such as oil & gas, cyber security, retail, software, financial services, and non profit organizations. Holder of Marketo Engage Professional Adobe Certification, I have also been a Austin Marketo User Group speaker and spoke at the 6sense Breakthrough Conference about maximizing ABM efforts through Marketo Engage. Marketing technology excites me, but being able to help someone learn more about a tool or grow in their expertise is really what fills my cup!

Aspirants mapped to Erin Pollack @ErinPollackQ2 

1. @ameliamarie 
2. @amackenzie1 
3. @sadhanaravuri34 
4. @laevinsdad 
5. @JeffHensiek 
6. @sanket_shinde 
7. @emilypirovitz 

How to Participate  

1. Aspirants’ goal is to clear their Adobe Marketo Engage Certification during the duration of the program: May 17th , 2024 – June 21st, 2024.
2. Aspirants: Post your Questions in this thread to connect with your Mentor Erin, and your fellow Aspirant peers.  
3. You are all preparing for the same Certification, so feel free to use this space to share what you’re learning and collaborate!  

Suggested Next Steps for Aspirants: 

• Update your Community Profile photo with your latest headshot so that you can stand out to your Mentor and Peer Aspirants. 
• Like this thread to confirm your participation in the program 
• Introduce yourself to Erin and your Aspirant peers by replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe Marketo Engage 
• Post your Questions to this thread as you begin learning more about the Adobe Marketo Engage Professional (AD0-E555) certification
• Test your Marketo Engage knowledge by browsing through the Adobe Marketo Engage Community Questions and taking your best shot at answering some Qs! 
• Remember that every post / like / comment you make in your contextual thread and in the Marketo Engage Community throughout the duration of the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts! 

Quick links  

• Mentorship Program Link 
• Adobe Marketo Engage Certifications Overview Link 
  • Adobe Marketo Engage Professional (AD0-E555) 
    • AME Professional Exam Prep Guide (requires login)
  • Adobe Marketo Engage Business Practitioner Expert (AD0-E559) 
    • AME Business Practitioner Expert Exam Prep Guide (requires login) 
  • Adobe Marketo Engage Architect Master (AD0-E560) 
    • AME Architect Master Exam Prep Guide (requires login)

We're wishing you all the best as you embark on this learning journey!  

Cheers,  

Jon 

[laevinsdad]

Nice to meet you, @amackenzie1! 

[sadhanaravuri34]

Hello @amackenzie1 

Nice to meet you. Welcome to the team.

I have the same query regarding our assignments further @ErinPollackQ2 

[sadhanaravuri34]

Hello team,

I am unable to understand the Head start concept on Marketo as I am confused with the time zones.

Could someone please explain me with an example of London, UK time for me to be able to relate?

Regards,

Sadhana. 

[JeffHensiek]

Nice question regarding Head Start.

Here's a quick article that can help with better understanding this tool:

https://nation.marketo.com/t5/product-discussions/head-start-for-email-programs/td-p/71615

I think the key nugget her is that head start will work through the processing of your smart list in advanced.  If, for example, you have a smart list that has just a few criteria... you may not notice any sort of a difference or lag.  However, if you have a smart list that includes a lot of criteria - criteria that may cause a lot of processing power on your system - then, the Head start program may be beneficial for you.

Any additional thoughts on that one?

[JeffHensiek]

General question for the group.

We're looking to track product sales in a 'rolling' fashion (e.g., rolling 30 days), and we're having difficulty with it.  This is a little involved... so, here are some relevant details:

Our instance of Marketo doesn't have a CRM

We have a custom object and all of our product purchases are in the custom object - lumped together (they are separated, but when querying, we are querying the entire object and not just a single new product that was purchased).

We're trying to track the overall success of our onboarding campaigns as they relate to upselling products. For example:  Member/Custom:

• Buys product on January 1
• Receives welcome email on January 2 (our instance of Mkto is populated with a nightly push of data - through an API - from our Business Intelligence Team).
• Auto enrolled into a nurture series (1 email per week)
• Purchases additional product on January 15

Our question is how to track this in an ongoing manner.  Because, Member #2 would have entered the same process starting on January 2 after making their purchase (welcome email on Jan 3).

One option - a very manual option - is to create a smart campaign and adjust it daily (ugh).  Filters include:

• Received email on January 2
• Purchased product between January 3 and Feb 3 (a 30 day window).

This flow could be manually adjusted each day for a new 30-day window.

However, I'm looking to have this more automated so that I don't have to adjust it daily.

Thoughts from the group???

[sadhanaravuri34]

Hey @JeffHensiek 

This is just a fair shot from me!

I am thinking of a combination of a trigger campaign and an engagement programme with the below logic:

Engagement program:

I would set a stream cadence that the person should receive a monthly email on the 30th day and set the communication limit to 1; stop the email send once the limit is exhausted.

Trigger campaign:

Smart list: Person made a purchase

Flow: add to the above engagement programme.

I am conscious that the engagement programme might not serve the automatic 30 day email trigger. For example, I might not be receiving the email exactly on 3rd July if I make a purchase today, however, I feel this combination could work. Would love to know the solution your team is implementing. 🙂

[JeffHensiek]

Thanks for the suggestion... I do like the idea of creating a trigger campaign... that's a good thought.  I'll have to see if I can play around with that logic a little.

A quick additional piece of clarity for everyone... This is an onboarding email series.  The members would need to get an email based on the day that they make a purchase (e.g., the day after they make a purchase).  While I like the Stream idea... my hurdle there (at lest, how we've implemented Streams in the past) is that we trigger a cast based on a particular day of the week (e.g., Tuesday).  Is there a way to make a stream more dynamic (e.g., a cast on a particular cadence?  e.g., send email on day 1 - wait 3 days - send email - wait 7 days - send email - wait 19 days - send email wait 31 days, etc.)?

[tshewang]

Hi @JeffHensiek - One way is to use multiple streams and set the Transition Rules to pull the lead based on Email Delivered trigger + Wait step. 

[sadhanaravuri34]

Hi @JeffHensiek 

I am assuming we could incorporate Smart lists in the Engagement streams.

Would let others chip in as well

[JeffHensiek]

Afternoon, fellow group of aspirants!

I followed in Geoffrey's (@laevinsdad ) footsteps and took the practice exam.  I'm pretty stoked at the results.

If you haven't taken a practice exam yet, please give it a shot.  It was enlightening and eye opening.

Now, I'm looking forward to spending some time in the study materials.

Jeff Hensiek

Marketing Automation Program Manager.

[laevinsdad]

Crushed it! Nice!

[sadhanaravuri34]

Hello @JeffHensiek @laevinsdad 

I am unable to find the link to take the Practise exam. Could you please help me with it?

[JeffHensiek]

Great question @sadhanaravuri34 .  I found it difficult to find where were the practice exams.  So, I've put in some screen shots that - I hope - may be able to help you find this too.

And, there are probably multiple ways to find this area... so, it's possible that someone else has a different path to take.  🙂 

This first picture is from the first post in this thread... our welcome to the mentor program.

[sadhanaravuri34]

@JeffHensiek - You are my saviour, Jeff! Thanks a ton! I will keep you guys posted with my score! 😄

[JeffHensiek]

Good Luck.  You're going to do great.

The tool gives you about an hour to complete the practice exam.

[JeffHensiek]

By the way, the first screen shot is from the very first post in this thread - the post welcoming us to the Mentor program.

[sadhanaravuri34]

Hello team,

Are you guys able to access the prep guide? I currently see a 404 error page when clicked on the link.

@Jon_Chen - could you please advise?

Regards,

Sadhana. 

[dianaquintero25]

*ignore please* (I saw the other most recent posts with the updated links) thanks @Jon_Chen 

Not my group so I apologize, but I was checking out other groups to see if the same thing was happening to other people- and it looks like I am not alone. I also get the 404 error page...it started last week and is still occuring. Wondering if you were able to get it resolved? 

[ErinPollackQ2]

Hello @sadhanaravuri34,@JeffHensiek @laevinsdad nice to meet you all. It is great hearing about your different backgrounds and levels of Marketo Engage experience! 

FYI I am also seeing the 404 error with the exam prep guide links and I emailed @Jon_Chen to see if he is able to provide an updated url. 

In the meantime, if you are looking for study materials to help prep you for the exam I would highly recommend using the attached prep guide. This is the exam prep guide I used in order to study and found it very useful! Please let me know if you are able to access this file. 

Prep Guide 

Thank you for helping each other navigate as I know finding the exam is also a bit tricky. Here are a few other helpful links:

https://app.rockinfo.com/courses/247 

https://www.certmetrics.com/adobe/ 

For those that took the practice test already, WOW - great job you are crushing it! 👍

Please let me know if you have any questions I can assist with. 

Thanks!

[Jon_Chen]

Hi @sadhanaravuri34 @JeffHensiek @laevinsdad @ErinPollackQ2 

Thanks for double checking here. We had an issue with the URLs breaking after the exam content was updated. Please access the below links for your Exam Prep Guides moving forward.

Here are the updated Marketo links.

Adobe Marketo Engage (AD0-E555)	https://app.rockinfo.com/courses/247
Adobe Marketo Engage Business Practitioner  (AD0-E559)	https://app.rockinfo.com/courses/144
Adobe Marketo Engage Architect (AD0-E560)	https://app.rockinfo.com/courses/248

[JeffHensiek]

Thank you for the link... that helped and I am able to get to the study guide.