Re: 🗣️ [Mentor Eesha Malick] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

Jon_Chen · ‎05-22-2024

Hello Community,

Welcome to the Adobe Marketo Engage Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Marketo Engage Community Mentor, Eesha Malick (@emalick) who will be here to guide and support you and your peers with your Adobe Marketo Engage questions as you prepare for your Adobe Marketo Engage Professional (AD0-E555) exam, through to the end of the program.

Aspirants mapped to @emalick

How to Participate

Aspirants’ goal is to clear their Adobe Marketo Engage Certification during the duration of the program: May 17th , 2024 – June 21st, 2024.
Aspirants: Post your Questions in this thread to connect with your Mentor Eesha, and your fellow Aspirant peers.
You are all preparing for the same Certification, so feel free to use this space to share what you’re learning and collaborate!

Suggested Next Steps for Aspirants:

Update your Community Profile photo with your latest headshot so that you can stand out to your Mentor and Peer Aspirants.
Like this thread to confirm your participation in the program
Introduce yourself to Eesha and your Aspirant peers by replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe Marketo Engage
Post your Questions to this thread as you begin learning more about the Adobe Marketo Engage Professional (AD0-E555) certification
Test your Marketo Engage knowledge by browsing through the Adobe Marketo Engage Community Questions and taking your best shot at answering some Qs!
Remember that every post / like / comment you make in your contextual thread and in the Marketo Engage Community throughout the duration of the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts!

Quick links

We're wishing you all the best as you embark on this learning journey!

Cheers,

Jon

emalick · ‎06-27-2024

Hi everyone!

I am officially closing out this thread and will not be checking it any longer! I had such a great time getting to know you all and asking questions! If you were nominated for the 100% voucher and contacted by Jon, please remember to schedule your exam AFTER you've received your voucher code at the end of this week. Please note: this voucher expires after 1 month!

Have a great summer, everyone!

Romo_Gen26 · ‎06-27-2024

Hi @emalick,

Thank you for all the information and for guiding us through this process. I appreciate all your help and support.

Wishing you a fantastic summer!

RM81 · ‎06-28-2024

Hi @ Emailick. It was a pleasure meeting you and thank you for your interest in this mentorship opportunity to be our mentor.

Best wishes!!

Regards,

Rod Mendez

RMendez

emalick · ‎06-11-2024

Section 1:

Section 1 is all about building and managing your programs! You want to be able to identify the 4 different program types, when to use them, why we use that one and not another one. You also need to understand when to use 'default' program. Section 1 also covers tags, cloning, custom tags, importance of period costs, recognizing when to use lead scoring.

Section 2:

Modifying a form using form editor, landing pages, snippets, draft and approved assets, local and global assets!

Section 1 question to answer:

A Marketer is considering the use of a default program, when should this type of program be used?

A. For in person events

B. For any other initiative than an event, emails or engagement

C. For nurturing initiatives

Section 2 question to answer: What assets can be shared? (think this one through!!)

kfant · ‎06-14-2024

Hi!

Here are my answers for the first two questions, in purple.

Section 1 question to answer:

A Marketer is considering the use of a default program, when should this type of program be used?

A. For in person events

B. For any other initiative than an event, emails or engagement

C. For nurturing initiatives

Section 2 question to answer: What assets can be shared? Email templates, snippets, Email templates, Landing page templates, Models, Smart campaigns and lists, and segmentations.

Thank you,

emalick · ‎06-17-2024

YES! love to see it :)!!!

emalick · ‎06-14-2024

Great job on section 1 and 2!

You can drop your answer in this board, it's good for others to comment on your posts too!

Let's move to 3 and 4!

Section 3 is all about the defining and targeting audiences! You'll be able to

Create/Modify Smart Lists.
Understand Smart Campaign flow steps.
Understand how to schedule and/or activate Smart Campaigns.
Interpret Smart Campaign results.
Describe the purpose of a segmentation and its use.
Identify and navigate the Database.
Explain how to set privacy settings in Adobe Marketo Engage.
Differentiate between Smart Lists and Static Lists.
Define system Smart Lists.
Compare and contrast the different types of Smart Campaigns.
Understand how Smart Campaign triggers and filters work.
Differentiate the different list imports.

Section 3 question: Which system smart list would a marketer use to find and merge multiple records with the same email address in the database?

A. Possible Duplicates

B. Marketing Suspended

C. Multiple Records

Section 4 covers:

Analyzing and Building Reports:

Explain the standard Adobe Marketo Engage reports and when they should be used (Email Link Performance, Email Performance, Landing Page Performance, People Performance, Program Performance, Web Page Activity, and so on).
Comprehend Dashboard information and metrics (Email Program Dashboard, Engagement Program Dashboard).
Comprehend Email Insights metrics.

Section 4 Question: A company has recently launched a new product and relied heavily on the marketing teams to help spread the news. A business stakeholder is now interested in knowing how well the marketing emails are performing. (Delivered, Clicked, Opened). Which report would show this information?

A. Email performance

B. Program Performance

C. Email Link performance

emalick · ‎06-17-2024

Alright, let's try some more!

1.

A Marketo practitioner needs to promote a webinar for a specific date/time. Which program would be used?

A. Engagement

B. Email

C. Event

2.

A Marketo engage practitioner is launching an email using a batch smart campaign. Which two best practices need to be reviewed prior to the launch?

A. Run some checks to ensure that there are no errors in the smart list filter logic

B. Ensure that the people who will be running the campaign are not affected by the existing people

C. Verify that the smart campaign settings have not been updated from the last campaign version

D. Run a test record through the smart campaign, and ensure the flow steps are happening as intended

3.

Which are two ways an email can be set as operational?

A. Check "Operational Email" in email settings

B. Check "Operational Email" in the template picker

C. Choose and operational email template

D. Disable tracking under email settings

4.

How are snippets approved?

A. Design studio > Snippets > Snippets actions

B. Admin > Segments

C. Design Studio > Segments >Snippets > Snippet Actions

Good luck and take your time!!

RM81 · ‎06-17-2024

Greetings and thank you for the questions. Please find my answers in blue, below ..... Q# 1-4

Cheers!!

1.

A Marketo practitioner needs to promote a webinar for a specific date/time. Which program would be used?

A. Engagement

B. Email

C. Event

2.

A Marketo engage practitioner is launching an email using a batch smart campaign. Which two best practices need to be reviewed prior to the launch?

A. Run some checks to ensure that there are no errors in the smart list filter logic

B. Ensure that the people who will be running the campaign are not affected by the existing people

C. Verify that the smart campaign settings have not been updated from the last campaign version

D. Run a test record through the smart campaign, and ensure the flow steps are happening as intended

3.

Which are two ways an email can be set as operational?

A. Check "Operational Email" in email settings

B. Check "Operational Email" in the template picker

C. Choose and operational email template

D. Disable tracking under email settings

4.

How are snippets approved?

A. Design studio > Snippets > Snippets actions

B. Admin > Segments

C. Design Studio > Segments >Snippets > Snippet Actions

RMendez

Romo_Gen26 · ‎06-17-2024

Hello! I will be marking my answers in pink as seen below 😁

1.

A Marketo practitioner needs to promote a webinar for a specific date/time. Which program would be used?

A. Engagement

B. Email

C. Event

2.

A Marketo engage practitioner is launching an email using a batch smart campaign. Which two best practices need to be reviewed prior to the launch?

A. Run some checks to ensure that there are no errors in the smart list filter logic

B. Ensure that the people who will be running the campaign are not affected by the existing people

C. Verify that the smart campaign settings have not been updated from the last campaign version

D. Run a test record through the smart campaign, and ensure the flow steps are happening as intended

3.

Which are two ways an email can be set as operational?

A. Check "Operational Email" in email settings

B. Check "Operational Email" in the template picker

C. Choose and operational email template

D. Disable tracking under email settings

4.

How are snippets approved?

A. Design studio > Snippets > Snippets actions

B. Admin > Segments

C. Design Studio > Segments >Snippets > Snippet Actions

emalick · ‎06-24-2024

LOVE to see it!

torrijost · ‎06-14-2024

Section 3:

The correct answer is A-Possible Duplicates. This list is used to find duplicate records in the database. The Marketing Suspended list is used to identify people that have been suspended from receiving non-operational marketing emails. And Multiple Records is not a valid list.

Section 4:

To understand how well the marketing emails are performing, the correct answer is A- Email Performance. The Program Performance does not provide detailed email metrics. And the Email Link Performance report doesn’t provide metrics such as opened, delivered.

emalick · ‎06-17-2024

wooo hoooo! You got it :)!!!

RM81 · ‎06-14-2024

Section 3:

Which system smart list would a marketer use to find and merge multiple records with the same email address in the database? Answer in blue "A" This lists all possible duplicates, allowing marketers to quickly and easily select duplicates, merge the records, and retain both sets of data.

A. Possible Duplicates

B. Marketing Suspended

C. Multiple Records

Section 4 Question: A company has recently launched a new product and relied heavily on the marketing teams to help spread the news. A business stakeholder is now interested in knowing how well the marketing emails are performing. (Delivered, Clicked, Opened). Which report would show this information?

Answer is "A" Email Performance Report
Provides statistics on how well emails are performing, such as how many were delivered, opened, and clicked.

A. Email performance

B. Program Performance

C. Email Link performance

RMendez

kfant · ‎06-14-2024

Hi @emalick!

To confirm: Reviewing the program timeline, we should have our certificate by June 21, correct? Will prizes be awarded before then to be used for the exam in time for the deadline?

Thank you!

Romo_Gen26 · ‎06-17-2024

Hi @emalick!

I hope you're having a great day!

I also wanted to check if we need to complete our test certification by this Friday (6/21). As we need to schedule our test at least 24 hours in advance to avoid an extra late scheduling charge, I wanted to confirm the deadline.

To add, if the certification needs to be completed by 6/21, could you please let us know when a selected mentee will be notified about the 100% or 50% waiver award? During the kickoff call, Nimasha Jain mentioned that a mentee needs to "apply" for a voucher. Can you clarify whether the awarded mentee will be given the voucher directly or if they still need to apply for it?

Thank you for your help!

emalick · ‎06-24-2024

Hey @Romo_Gen26 Jon responded back to me and he said the below:

" They do not need to complete their certification b Friday. As we will be sending out vouchers a the end of this month and they will set to expire in mid-august. We'd advise that your aspirants schedule their exam anytime between june to mid-august time frame.

Regarding the 100% waivers, we will reach out to them individually to let them know they've won and provide a voucher code."

Let me know if you have any other questions!

emalick · ‎06-17-2024

hi!

@Romo_Gen26 yes, let me talk to Jon today and get back to you!!

kfant · ‎06-14-2024

Hi!

Here are my answers for section 3 and 4, in purple.

Section 3 question
Which system smart list would a marketer use to find and merge multiple records with the same email address in the database?

A. Possible Duplicates

B. Marketing Suspended

C. Multiple Records

Section 4 Question:

A company has recently launched a new product and relied heavily on the marketing teams to help spread the news. A business stakeholder is now interested in knowing how well the marketing emails are performing. (Delivered, Clicked, Opened). Which report would show this information?

A. Email performance

B. Program Performance

C. Email Link performance

Thank you,

emalick · ‎06-17-2024

You got it!!!