🗣️ [Mentor Carla Cabaceira] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

[tshewang]

Hi @Carla_Cabaceir1 

Since we only get 20 active segmentations, do you have any tips or tricks for creating and using segmentations?

Thanks,

[Carla_Cabaceir1]

Hi @tshewang .

Regarding your question:

Q- Since we only get 20 active segmentations, do you have any tips or tricks for creating and using segmentations

A- That's definitely a limitation. You can add up to 100 segments to each, so consider combining data for active segmentation. Prioritize them by identifying the segments that offer the highest value and aligning them with the company's marketing goals. 

Some examples:

Product/Service Interest

Lifecycle Stage

Region/Country

Industry/Region

Referral Source

Thank you,

Carla

[tshewang]

Thank u @Carla_Cabaceir1

[Carla_Cabaceir1]

Section 2 of the exam - Building Assets:

Creating and editing a snippet in Marketo is easy. Follow these steps:

1. Creating a Snippet:

   • Log in to your Marketo account and go to the "Design Studio" section.
   • In the left-hand menu, click on "Snippets."
   • Click the "New" button and select "New Snippet."
   • Name your snippet and choose a folder for it, then click "Create."
   • Add your desired content (text, images, etc.) in the Snippet Editor.
   • Click "Save" to finalize your snippet.

2. Editing a Snippet:

   • Go to the "Design Studio" and click on "Snippets."
   • Find the snippet you want to edit and double-click it.
   • Make your changes in the Snippet Editor.
   • Click "Save" to apply the changes.

[abilashbaskaren]

Thanks Carla. This has been a really engaging learning program.