🗣️ [Mentor Carla Cabaceira] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

[Jon_Chen]

Hello Community, 

Welcome to the Adobe Marketo Engage Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Marketo Engage Community Mentor, Carla Cabaceira (@Carla_Cabaceir1) who will be here to guide and support you and your peers with your Adobe Marketo Engage questions as you prepare for your Adobe Marketo Engage Professional (AD0-E555) exam, through to the end of the program.  

A little bit about your Adobe Marketo Engage Community Mentor, Carla:

2x certified Marketo Engage Expert

Since 2014, I have accumulated about ten years of dedicated Marketo experience, developing deep expertise in marketing automation and supporting and training global teams. I am well-versed in demand generation best practices, scoring methodology, and understanding how systems interact with each other. My work at HID has been particularly impactful, as I have implemented several automated processes, significantly enhancing lead velocity and sharing between different business units.

Aspirants mapped to @Carla_Cabaceir1 

1. @Tonita 
2. Abilash Jaibaskaren
3. Josie Groom
4. @SunnyD 
5. @tshewang 
6. @Kiran 

How to Participate  

1. Aspirants’ goal is to clear their Adobe Marketo Engage Certification during the duration of the program: May 17th , 2024 – June 21st, 2024.
2. Aspirants: Post your Questions in this thread to connect with your Mentor Carla, and your fellow Aspirant peers.  
3. You are all preparing for the same Certification, so feel free to use this space to share what you’re learning and collaborate!  

Suggested Next Steps for Aspirants: 

• Update your Community Profile photo with your latest headshot so that you can stand out to your Mentor and Peer Aspirants. 
• Like this thread to confirm your participation in the program 
• Introduce yourself to Carla and your Aspirant peers by replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe Marketo Engage 
• Post your Questions to this thread as you begin learning more about the Adobe Marketo Engage Professional (AD0-E555) certification
• Test your Marketo Engage knowledge by browsing through the Adobe Marketo Engage Community Questions and taking your best shot at answering some Qs! 
• Remember that every post / like / comment you make in your contextual thread and in the Marketo Engage Community throughout the duration of the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts! 

Quick links  

• Mentorship Program Link 
• Adobe Marketo Engage Certifications Overview Link 
  • Adobe Marketo Engage Professional (AD0-E555) 
    • AME Professional Exam Prep Guide (requires login)
  • Adobe Marketo Engage Business Practitioner Expert (AD0-E559) 
    • AME Business Practitioner Expert Exam Prep Guide (requires login) 
  • Adobe Marketo Engage Architect Master (AD0-E560) 
    • AME Architect Master Exam Prep Guide (requires login)

We're wishing you all the best as you embark on this learning journey!  

Cheers,  

Jon 

[tshewang]

@Carla_Cabaceir1  Since we're discussing about the programs this week, is Default Program (with smart campaigns) the only way to build a nurture campaign if we want people to re-enter the program after they exhaust the content and don't convert?

[Carla_Cabaceir1]

Hi @tshewang , 

Not sure if this answers your question:

For the engagement program, if a lead exhausts content, you can add additional emails to the program, and they will continue receiving the new emails.

If this doesn't answer your question, please explain your use case so I can give you an accurate answer.

Do you mean:

1- Adding a default program to an engagement program to manage the lead flow and cadence.

2- Using a default program as an email multi-touch program, using smart campaigns to determine when to send/resend the emails? Are you trying to send the same emails to leads who didn't convert from the emails you sent? 

Thank you,

Carla

[tshewang]

Hi @Carla_Cabaceir1 

Yes, sending the same emails to leads who didn't convert from the emails previously. Since Engagement Program doesn't allow to re-send the same email again to a lead, I think Default Program with smart campaigns is the only way?

[Carla_Cabaceir1]

Hi @tshewang ,

It isn't a best practice to send the same email to the same person. I would recommend cloning the email and changing the subject line. If you do that, you can add streams and send the duplicate email with a different subject line and perhaps some changes on the copy to anyone who doesn't respond.

Saying that, you can still use the engagement program and add a nested program to create your custom flow.

I hope this clarifies your question,

Thank you,

Carla

[tshewang]

Hi @Carla_Cabaceir1 

That's a good suggestion. Thank you!

[SunnyD]

Happy Friday, everyone! 

It's been a short holiday week here in the US, so I feel like I'm already behind. Today I tried to access the AME Professional Exam Prep Guide that @Jon_Chen linked to from the into email and I am getting a 404 error. I just noticed that I also get a 404 from the overview page. Has anyone else been able to access it? I can see the guide for the Business Practitioner exam, but not Professional. 

[Carla_Cabaceir1]

Hi Sunny,

I'm getting the same error,  I reached out to Jonathan Chen for more details. I will get back to you as soon as I have more details. If this is resolved, please let me know

Thanks

Carla

[SunnyD]

Hi all - I was just able to access the guide -- if anyone else has trouble accessing it, please add a note to this thread. 

[tshewang]

@Carla_Cabaceir1  This link should work to access Adobe Marketo Engage Professional Prep Guide.

https://app.rockinfo.com/courses/247

[Carla_Cabaceir1]

Thank you @tshewang , this link works

https://app.rockinfo.com/courses/247

[tshewang]

Hi all,

I'm Wang from Providence, RI. I work as a Marketing Operations Specialist at Staples, with over a year of experience in Marketo. I'm interested in learning more about the platform and connecting with this wonderful community.

Wishing you all the best 👍 in this mentorship journey.

Let's connect on LinkedIn: https://www.linkedin.com/in/tshewangsherpa/

[SunnyD]

Hi everyone! 

I'm Sunny. I'm the Lifecycle Marketing Manager for the Home Care side of A Place for Mom. My company is based in New York, but I'm in Seattle. I'm a self-taught, see-if-I-can-figure-it-out Marketo Engage user with just over a year of experience. I joined this program because I'm sure there are better ways of doing things than I have pieced together! Looking forward to meeting all of you and learning more. 

I'd love to connect on LinkedIn: https://www.linkedin.com/in/sunnydelaney/

[abilashbaskaren]

Hello everyone,

I am Abilash, working as a Marketing Automation Professional at BT group plc. I am based out of Manchester, GB. I have good experience in Adobe Marketo Engage and Interested to learn more from Carla and everyone in the community.