🗣️ [Mentor Carissa Russell] 🌟 WEEK FOUR 🌟 Friday Quiz

[Jon_Chen]

Hello Community, 

Welcome to the Adobe Marketo Engage Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Marketo Engage Community Mentor, Carissa Russell (@CarissaRussell) who will be here to guide and support you and your peers with your Adobe Marketo Engage questions as you prepare for your Adobe Marketo Engage Business Practitioner Expert (AD0-E559) exam, through to the end of the program.  

A little bit about your Adobe Marketo Engage Community Mentor, Carissa:
  

 

Carissa Russell has enjoyed working in marketing automation/operations for ten years. She is currently the Senior Marketing Operations Analyst for McGraw Hill, and is a 3x Marketo Engage Champion, Adobe Subject Matter Expert, MCE and former Fearless 50. She has previous expertise administering marketing automation platforms, managing marketing tech stacks and integrating system tools. She is passionate about creating strong system processes to provide data that tell compelling stories to guide and empower marketing/sales decisions. When she's not developing system operations, you can find her painting, doing photography, or customizing toys.

Aspirants mapped to @CarissaRussell: 

1. @M_Zin 
2. @Nicole_B_25 
3. @tianalexys 
4. @kdavid 
5. @Keiyin2024 
6. @mnarendrareddy 

 

How to Participate  

1. Aspirants’ goal is to clear their Adobe Marketo Engage Certification during the duration of the program: May 17th , 2024 – June 21st, 2024.
2. Aspirants: Post your Questions in this thread to connect with your Mentor Carissa, and your fellow Aspirant peers.  
3. You are all preparing for the same Certification, so feel free to use this space to share what you’re learning and collaborate!  

Suggested Next Steps for Aspirants: 

• Update your Community Profile photo with your latest headshot so that you can stand out to your Mentor and Peer Aspirants. 
• Like this thread to confirm your participation in the program 
• Introduce yourself to Carissa and your Aspirant peers by replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe Marketo Engage 
• Post your Questions to this thread as you begin learning more about the Adobe Marketo Engage Business Practitioner Expert (AD0-E559) certification
• Test your Marketo Engage knowledge by browsing through the Adobe Marketo Engage Community Questions and taking your best shot at answering some Qs! 
• Remember that every post / like / comment you make in your contextual thread and in the Marketo Engage Community throughout the duration of the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts! 

Quick links  

• Mentorship Program Link 
• Adobe Marketo Engage Certifications Overview Link 
  • Adobe Marketo Engage Professional (AD0-E555) 
    • AME Professional Exam Prep Guide (requires login)
  • Adobe Marketo Engage Business Practitioner Expert (AD0-E559) 
    • AME Business Practitioner Expert Exam Prep Guide (requires login) 
  • Adobe Marketo Engage Architect Master (AD0-E560) 
    • AME Architect Master Exam Prep Guide (requires login)

We're wishing you all the best as you embark on this learning journey!  

Cheers,  

Jon 

[Nicole_B_25]

@CarissaRussell I took my Marketo Exam today and got a provisional PASS!

[CarissaRussell]

Hey group, it's the last week!  After going through the modules in the first four weeks, there is a practice test at the end of your exam prep guide we can all take together.  I have a little catchup to do on the thread, so expect some pings soon - but in the meantime, if you'd like to get started taking the practice test, there are two modes to choose from.

• Training mode - provides immediate feedback
• Test mode - provide feedback only at the end of the test

The User Guide talks about how to start and take the practice exam - Good Luck!

[tianalexys]

Have been reviewing my notes and documentation this week in preparation for the practice exam. Planning to take it tomorrow and will loop back on how it went 👌

[Nicole_B_25]

@CarissaRussell  I am laughing.  I took the practice Business Practitioner test and bombed!  I thought I was so prepared.  I am wondering if there is an easier certification I can go for now and try for this one later in the year.  I have been working in Marketo for years, and I can't believe I did so poorly on the test.  It just shows I have a lot more to learn. 

[Nicole_B_25]

@CarissaRussell  I crushed the Professional test.  I think I may take that test and then come back to work towards the Business Practitioner.  At least taking the professional test reminded me I did know Marketo, just not on the deeper level I needed for the Practitioner.    Still I am laughing at how bad I did on the Business Practitioner test!

[CarissaRussell]

Hey there group! @M_Zin,  @Nicole_B_25, @tianalexys, @kdavid, @Keiyin2024, & @mnarendrareddy

Happy Friday! Almost done with the Exam Prep Guide as next week will be the practice test at the end - so here are my final quiz questions in this program.  This week, the questions are around Reporting which represents (4%) of the exam.

Question 1: Reporting

Which of the following can you view in a Program Performance report? (pick 3)

1. Program rank per channel
2. Cost per success
3. Number of members
4. Number of successes

Question 2: Reporting

Which of the following reports are you able to filter with smart lists? (pick 3)

1. Lead Performance
2. Landing Page Performance
3. Web Page Activity
4. Email Performance

Question 3: Reporting

True or false: In Lead Performance reports, you can group by company or lead attributes.

Give it a shot and have a great weekend all!

[M_Zin]

Hi @CarissaRussell ,

Reporting is always the most difficult topic for me. Will try to read more..

Week Four quiz, 

Q1: ACD

Q2: BCD
Q3: False

Thank you,

Maw

[Nicole_B_25]

@CarissaRussell 

Hello-Here are the answers to my quiz questions:

1. B, C, D
2. A, C, D
3. True

Thanks!

[tianalexys]

Thank you @CarissaRussell !

✏️Quiz 4

1. B, C, D
2. A, C, D
3. True

A few questions post studying week 4's material:

• Are there other places that cost data is stored for campaigns other than when Period Costs are determined? (Program Performance reports report on a few cost metrics and curious where that cost data is pulling from)
• Other than Lead Scoring, what are other common “assignment rules” used in Revenue Models to advance person records from stage to stage? 

[Nicole_B_25]

Hi,

@CarissaRussell  What do you guys use as purchase indicators?  I think I need to dig more into this in my current role.  Is this simply the total number of points that people are collecting from engaging with content, or attending a webinar--is it based on their Lead Score?  

Or is there something else that are purchase indicators? 

[CarissaRussell]

@Nicole_B_25 - Purchase indicators?  Interesting question.  In my experience they're pretty unique to the business - some only take direct hand raising (filling a form) as the MQL to kick it to sales, some use a lead scoring model to infer through engagement how ready the person is, and when the threshold is hit they go to sales.

If you're interested in basic best practice around Lead Scoring (like what are typical activities to score, etc) Chiara Riga and I did a presentation on lead scoring that covered it you could watch on demand here, and if you attended the Adobe Summit this year, Jenny Robertson and Corey Bayless did an excellent presentation on the RCM with Lead Scoring that was really a product doc on implementation for both that cover just about everything you'd need to know.  

As far as the exam, as long as you felt familiar with the basic and best practice points they covered in the docs through the exam guide, that's roughly what you'll need to know for the certification!

[CarissaRussell]

Hey there group, thanks to those who have been doing so great giving the quiz questions a shot!  We are down to the last two weeks, you can still go back and answer any quizzes or post any questions and I will go back through to reply - last bit of time to take advantage!

Quick recap - How do you participate with this group in the weekly thread?

1. Subscribe to this thread
2. On Mondays I will highlight the module we will be focusing on in the Exam Prep Guide via this mentor thread.
3. Review the weekly module in the Exam Prep Guide (5 weeks, 4 modules - test at the end!) 
4. On Fridays I will post a module related "quiz question" and you can reply with your answers.

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Week four is the last of the exam sections which covers Reporting that represents (4%) of the exam.  Next week is the last week, and we will be taking the practice test within the Exam Prep Guide and going over any outstanding questions that come out of that!  Hopefully we can round off on any sections you feel support is needed in to be ready for the exam.

This week the questions will test your ability to:

• Given the outcome of a campaign, determine how to set up a program to provide the best reporting
• Given a scenario, be able to investigate and assign the appropriate acquisition program

Hope you have a great week group!

[Nicole_B_25]

This has been helpful--I wish we could extend this a couple of weeks.  I am trying to catch up from being on vacation this week!  

[CarissaRussell]

Hey there group! @M_Zin,  @Nicole_B_25, @tianalexys, @kdavid, @Keiyin2024, & @mnarendrareddy

Happy Friday! Hope you've been looking through the Exam Prep Guide and had a chance to watch some of the videos this week on some of the bigger in-product tools like Lead Scoring  [if you went to the Adobe Summit this year there is a great session that covers this and RCM top-to-bottom led by Champions; read more & watch S954 to learn about it!]
 

This week is crossing through 22% of the overall score and covers, Lead and Data Management. 

As it's Friday Quiz time, here are a few questions around what was covered in this section - I've consolidated the open thread questions below, so if you asked one earlier please give your shot at answering these and check out the answers to yours below.

Question 1: Lead Scoring 

When building a lead scoring model in Marketo Engage, which of the following criteria should be considered to effectively score leads? (pick 3)

1. Behavioral Engagement - Tracking actions such as email opens, clicks, and website visits.
2. BANT (Budget, Authority, Need, Timeline) - Assessing the lead's readiness to buy based on these qualifiers.
3. Demographic Information - Considering factors such as job title, industry, and company size.
4. Firmographic Data - Including details like annual revenue, number of employees, and location.
5. Social Media Presence - Evaluating the number of followers on social media platforms.

Question 2: Segmentation

I like to explain Marketo Engage Segmentation as an "always on" smartlist that sorts your entire database into a single bucket within a set. Considering that, what is a key characteristic in the below of Segmentation? (pick 1)

1. It requires manual updates to reflect changes in segment membership.
2. It dynamically updates in real-time as lead data changes.
3. It can only be used for one-time email campaigns.
4. It must be reactivated after each campaign to remain functional.

Question 3: Interesting Moments

What benefits of using Interesting Moments in Marketo Engage below are true? (pick 3)

1. They provide a detailed timeline of significant interactions a lead has with your marketing efforts.
2. They allow sales teams to prioritize leads based on specific engagement activities.
3. They automatically update lead scores based on engagement metrics.
4. They enhance the ability to personalize follow-up communications based on lead behavior.

Thank you for those that have been answering so far and to those who went back and challenged themselves to earlier questions too! We get to nominate mentees for Adobe swag and certification vouchers at the end of this program, so here's your reminder to fill out this survey and dive in if you haven't already!

Thread Questions: We had a few around Tags in Reporting.  
So yes, as far as best practice/experience - primarily we have used tags for data segments in reporting. Most useful in RCM, and while I have experience using tags there - historically we have used the program tags with a BI tool to do further analysis.  I would recommend learning tag best practices, as well as the ways you can use tags within the Marketo UI in Analytics Reports, and I would recommend learning them for the exam. 

If you have more questions keep posting and I will answer them in the weekly posts so we can all discuss, appreciate everyone's work so far as most of the group has a solid streak!  Have a great weekend!

[M_Zin]

Hi @CarissaRussell ,

Sorry I missed out this quiz as well and catching up now. 

Q1: ACD

Q2: B

Q3: ABD

[Nicole_B_25]

Hello,

Catching up I was out of town!  Here are the answers to my quiz from last week.

1. A, C

2. B

3. A, B, D

[tianalexys]

✏️Week 3 Quiz Responses:

1. A, C, D

2. B

3. A, B, D

[CarissaRussell]

Hey there group, thanks to those who have been answering the quizzes, I hope you're finding it helpful!  Feel free to dive in whenever you're available and I will go back and check out your answers for previous weeks.

There is a SURVEY Adobe would like you to fill out - that along with engagement in this thread can get you nominated for Adobe swag and certification discounts - if you have a moment, please check it out!

How do you participate with this group in the weekly thread?

1. Subscribe to this thread
2. On Mondays I will highlight the module we will be focusing on in the Exam Prep Guide via this mentor thread.
3. Review the weekly module in the Exam Prep Guide (5 weeks, 4 modules - test at the end!) 
4. On Fridays I will post a module related "quiz question" and you can reply with your answers.

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Week three highlights two parts of the exam representing a total of 22%, covering the Lead and Data Management section.

This portion is designed to test your ability to:

• Outline the key decision points in defining the lifecycle model
• Apply best practices around lead scoring
• Implement the appropriate, interesting moments
• Interpret the lead activity log
• Given a scenario, identify the creation source
• Demonstrate how to set up a data management program
• Analyze an instance’s data quality
• Identify a few key pieces of Marketo’s data retention policy as it relates to smart lists
• Summarize how segmentation works
• Demonstrate the relevance of lead scoring in marketing and sales collaboration

There are some linked learning resources in earlier weeks which you can use along with the Prep Guide, but if any areas stick out reply here so I can create a question around it or share some experience.  Thanks so much to those who have been answering the Friday questions, I'll get to those soon and good luck with your studies!

[CarissaRussell]

Hey there group! @M_Zin,  @Nicole_B_25, @tianalexys, @kdavid, @Keiyin2024, & @mnarendrareddy
Happy Friday! Hope you've had a little time to log in and check out the Exam Prep Guide (this link has been updated, so please bookmark here as this will not change)

This week is tackling one of the largest sections, Marketing Activities/Campaign Management.  I see a few outstanding questions and will get to them next week - Thanks for engaging on the topics!

As it's Friday Quiz time, here are a few questions around some of the newer/less adopted features in this section - just reply here with your answers, and if you have any topics you'd like to look at more - include them and we can discuss.

Question 1: Program Member Custom Fields

What is a key benefit of implementing program member custom fields in Marketo? (pick 1)

1. Simplifying the process of user interface customization.
2. Greater ability to personalize marketing campaigns based on specific program-related data.
3. Automating the approval process for marketing content.
4. Reducing the need for manual data entry in the CRM.

Question 2: Webhooks

Which of the following is a common implementation for a webhook in Marketo? (pick 1)

1. To automatically send email newsletters to all program members.
2. To trigger a third-party service to validate and enrich lead data in real-time.
3. To create and manage landing pages within Marketo.
4. To track the performance of social media campaigns.

Question 3: Tokens & Inheritance 

Which of the following statements are true about how tokens inherit in Marketo program folders? (pick 2)

1. Tokens created at the asset level override tokens inherited from the program folder level.
2. Inherited tokens cannot be edited or overridden at the asset level.
3. Tokens must be manually copied from the program folder to each individual asset to be used.
4. Tokens created at the program folder level can be inherited by all assets within that folder.

Thank you for those that have been commenting so far and I'm looking forward to your answers - have a great weekend!

[tianalexys]

Apologies for delay - catching up from a busy week! 

Quiz #2 answers:

1. B
2. B
3. A & D

@CarissaRussell  A couple topics/Q's as I studied this section's material:

• What level of granularity should we be familiar with Webhooks? Would you suggest being able to know all response & request types and their differences? 
  • While I have helped maintain new/existing webhooks, I haven't been involved in the end-to-end process of setting one up, so this section was a bit tricky for me to grasp. 
• Are you able to use native A/B test functionality in Engagement Programs?
• This was a note in the reading: "Some prefer using email programs over sending an email via a Smart Campaign because of the program’s detailed reporting dashboard." . From which I noticed my company chooses to send most/all of our emails via smart campaign (not leveraging Email Programs) - curious if anyone has seen any pros/cons of structuring emails this way?