🗣️ [Mentor Ajay Sarpal] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

[Jon_Chen]

Hello Community, 

Welcome to the Adobe Marketo Engage Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Marketo Engage Community Mentor, Ajay Sarpal (@AjayS) who will be here to guide and support you and your peers with your Adobe Marketo Engage questions as you prepare for your Adobe Marketo Engage Architect Master (AD0-E560) exam, through to the end of the program.  

A little bit about your Adobe Marketo Engage Community Mentor, Ajay:

Deep Marketo Knowledge: I leverage my experience as a 5x Marketo Champion and MCSA to provide insights and guidance.

Exam Development: Having served as 5x Adobe Subject Matter Expert (SME), I understand the intricacies of Marketo certifications and can help you strategically prepare.

Active in the Community: As an Adobe Community Advisor and Adobe Credentials Advisor, I'm well-connected and can share valuable industry knowledge.

Beyond Marketo: In addition to my Marketo expertise, I hold credentials in Salesforce administration, sales cloud consulting, and app building, demonstrating a broader understanding of marketing automation and customer relationship management.

Together, we can help you achieve your Marketo certification goals!

Aspirants mapped to @AjayS 

1. @zwodden 
2. @pooja_s 
3. @linaili80 
4. @jodinoland-ttd 
5. @blackipod 
6. @prerna27 
7. @Rahul_Devgan1 
8. @tawari 
9. @adri_andronescu 

How to Participate  

1. Aspirants’ goal is to clear their Adobe Marketo Engage Certification during the duration of the program: May 17th , 2024 – June 21st, 2024.
2. Aspirants: Post your Questions in this thread to connect with your Mentor Ajay, and your fellow Aspirant peers.  
3. You are all preparing for the same Certification, so feel free to use this space to share what you’re learning and collaborate!  

Suggested Next Steps for Aspirants: 

• Update your Community Profile photo with your latest headshot so that you can stand out to your Mentor and Peer Aspirants. 
• Like this thread to confirm your participation in the program 
• Introduce yourself to Ajay and your Aspirant peers by replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe Marketo Engage 
• Post your Questions to this thread as you begin learning more about the Adobe Marketo Engage Architect Master (AD0-E560) certification
• Test your Marketo Engage knowledge by browsing through the Adobe Marketo Engage Community Questions and taking your best shot at answering some Qs! 
• Remember that every post / like / comment you make in your contextual thread and in the Marketo Engage Community throughout the duration of the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts! 

Quick links  

• Mentorship Program Link 
• Adobe Marketo Engage Certifications Overview Link 
  • Adobe Marketo Engage Professional (AD0-E555) 
    • AME Professional Exam Prep Guide (requires login)
  • Adobe Marketo Engage Business Practitioner Expert (AD0-E559) 
    • AME Business Practitioner Expert Exam Prep Guide (requires login) 
  • Adobe Marketo Engage Architect Master (AD0-E560) 
    • AME Architect Master Exam Prep Guide (requires login)

We're wishing you all the best as you embark on this learning journey!  

Cheers,  

Jon 

[zwodden]

Hello @AjayS  and the Marketo Aspirants. 

I am very excited to participate in the Adobe Marketo Engage Community Mentorship.

I've been working in Marketo for over three years, creating emails, events, landing pages, and nurture to assist my organization's marketing. I am a 1x Certified Marketo Expert. I am excited to learn and prepare for the Adobe Marketo Engage Architect Master (AD0-E560).

Looking forward to learn. 

Thanks
Dineshkumar Manoharan

Marketing Operations

Stripe India Private Limited

[AjayS]

Hi Dinesh (@zwodden ) ,

It's fantastic to have you join the Adobe Marketo Engage Community Mentorship program! Your experience with Marketo for email, events, landing pages, and nurtures will be a valuable asset to the group.

Thanks for letting us know you're aiming for the Adobe Marketo Engage Architect Master (AD0-E560) certification. I've shared some practice questions and resources for exam preparation alongside the program details.

Don't hesitate to ask any questions you might have about the exam or any Marketo topics! We're here to support each other's learning journey.

Looking forward to connecting further,

[AjayS]

 @zwodden @pooja_s @linaili80 @jodinoland-ttd @blackipod @prerna27 @Rahul_Devgan1 @tawari @adri_andronescu 

Mastering the Marketo Engage Architect Master Exam: Tips for Success

Cracking the Marketo Engage Architect Master exam can propel your career and establish you as an industry leader. Here are some battle-tested tips to help you conquer the exam:

• Stay Calm and Focused: Take a few deep breaths before you begin. A clear and relaxed mind is essential for optimal performance.
• Active Reading is Key: Don't skim the questions. Read each question carefully, twice if necessary, to grasp the exact intent.
• Strategic Time Management: Allocate time for each question based on its difficulty. Don't get stuck – flag unsure answers for later review and move on.
• Utilize Elimination: If you're unsure of the answer, identify and eliminate the clearly incorrect options. This increases your odds of guessing correctly among the remaining choices.
• Flag for Review: Don't waste time dwelling on difficult questions. Flag them and return after tackling the rest. This ensures you attempt all questions within the time limit.
• Leverage Your Strengths: Answer questions you feel confident about first. This builds momentum and frees up mental space for tackling more challenging questions later.
• Embrace the Unknown: It's okay not to know everything. Answer each question to the best of your ability. Focus on demonstrating your critical thinking and problem-solving skills.

Bonus Tip: Familiarize yourself with the exam format and question styles beforehand. Practice exams can be a valuable resource for getting comfortable with the testing environment.

By following these tips and putting in the dedicated study effort, you'll be well on your way to achieving Marketo Engage Architect Master status!

[AjayS]

Hi, Everyone (@zwodden @pooja_s @linaili80 @jodinoland-ttd @blackipod @prerna27 @Rahul_Devgan1 @tawari @adri_andronescu )

Here is another question for you 🙂

The Marketo Admin for ABC International is experiencing a significant increase in undelivered emails. They've already verified implementation of SPF and DKIM records. While SPF and DKIM help authenticate the sender's domain, they might not be sufficient to identify a competitor spoofing ABC International's email address for phishing attempts.

What additional DNS record(s) can the Marketo Admin add to determine if a competitor is sending phishing emails impersonating ABC International?

[Rahul_Devgan1]

Hi @AjayS ,

DMARC can be added as an additional records. I think it will be able to provide report of SPF and DKIM failure 

Regards,

Rahul Devgan

[AjayS]

Hi, @Rahul_Devgan1 

You're absolutely right, Rahul! While setting up the DMARC record, we can define a policy that dictates how email servers should handle messages that fail SPF and DKIM authentication. This policy can include reporting the issue to us, quarantining the message so it doesn't reach the inbox, or even completely blocking it.

Best regards,

Ajay

[AjayS]

@zwodden @pooja_s @linaili80 @jodinoland-ttd @blackipod @prerna27 @Rahul_Devgan1 @tawari @adri_andronescu 

Here is a question, please feel free to type the answer:

Scenario: Identifying Inactive Leads and Email Engagement

Problem: The VP of Marketing needs a report in Adobe Marketo Engage to identify:

1. Number of leads who haven't received any emails in the past 365 days
2. Leads marked as inactive in the last 12 months
3. Count of these records categorized by Person Source

How can we achieve this in a single report?

[prerna27]

Thanks for the question Ajay, it's an interesting one and I am looking forward to learning a bit from your solution. Below is my approach:

• We can create a Lead by Source report which shows the leads in the database categorized by person source
• in the smart list use advanced filters we exclude any emails or campaigns sent in the past year using [not was sent email]  and add a filter for not opened email (add all emails from the last 12 months) and also not visited any company web pages in past 12 months (depending on how specific do we need it to be or if we would like to consider that lead as inactive).

Not/Inactivity filters are always confusing for me - please correct me if I am wrong.

[AjayS]

Hi, @prerna27  - Thank you for sharing the answer. Per the question, we would like to see the data in a single report. This is doable using the People performance report and by adding the custom columns. Here is the link: Add Custom Columns to a Person Report | Adobe Marketo Engage

[Rahul_Devgan1]

Hi @AjayS 

Thank you for your answer.

It is immense pleasure to learn under your mentorship.

I have a confusion here. 

As per the data retention policy by Marketo we can track Email send and Email delivered for only 90 days.

Will this report give correct result of 365 days report of no email send.

Regards,

Rahul Devgan

[AjayS]

Hi @Rahul_Devgan1 

Thanks for following up and reaching out! You're absolutely right about the standard Marketo data retention policy for email activity being 90 days.

However, in this specific case, the report you're looking at leverages a custom field called "Last Email Received" which is date-stamped using a smart campaign. This custom field essentially bypasses the standard 90-day limitation and allows us to track email activity for a full year (365 days).

So, you've got a keen eye for detail – that's exactly what I was hoping to see! Feel free to ask any other questions you may have.

Best regards,

AjayS

[AjayS]

Hey Everyone (@zwodden @pooja_s @linaili80 @jodinoland-ttd @blackipod @prerna27 @Rahul_Devgan1 @tawari @adri_andronescu  ),

One of the biggest hurdles when prepping for a certification exam is figuring out where to begin. What topics are most crucial? How much time should you devote to each section? Worry not, future Marketo Masters! This guide will equip you with a strategic approach to conquer the exam.

Exam Breakdown:

• Total Questions: 50
• Passing Score: 32
• Exam Sections: We'll delve into each section with a breakdown of topics and estimated number of questions based on weightage.

Mastering the Material:

Here's a table outlining the key exam sections along with estimated focus areas:

Topic	Exam Objectives	Estimated Focus (Based on Weightage)
Marketo Engage Architecture Design (48%)	Designs and implements Marketo solutions.	24 Questions
* Project Leadership (16%)	Manages projects effectively.	8 Questions
Reporting and Attribution (20%)	Analyzes and reports on Marketo performance.	10 Questions
Advanced Operations (16%)	Maintains and optimizes Marketo instances.	8 Questions

Pro Tip: Don't just memorize! While understanding core concepts is essential, focus on applying your knowledge to real-world scenarios.

Remember: This is a guide, not a rigid structure. Feel free to adjust your study plan based on your strengths and weaknesses.

Stay tuned! In the next post, we'll explore some additional resources to enhance your exam prep.

In the meantime, if you have any questions about specific topics, don't hesitate to reach out!

Best regards,

Ajay

[prerna27]

Hello Mentor Ajay and fellow aspirants, 

As part of my job, I have been using Adobe Marketo for over 5 years and am 2 X Adobe Marketo Expert Certified, I am looking forward to upskilling myself through the Adobe Marketo Solutions Architect certification.

I have begun reviewing the Exam prep guide this week and will be sure to return with any questions about the modules. I am looking forward to this journey.

Thank you in advance for your time on this @AjayS, I appreciate it.

Thanks,

Prerna

[AjayS]

Hi Prerna,

That's fantastic news! The Adobe Marketo Solutions Architect certification is a great way to take your skills to the next level. I'm happy to help you prepare in any way I can.

Reviewing the Prep Guide:

Sounds like you're off to a great start by reviewing the exam prep guide. Definitely let me know if you have any specific questions about the modules as you go through them.

Group Call Option:

@zwodden , @pooja_s @linaili80 @jodinoland-ttd @blackipod @prerna @Rahul_Devgan1 @tawari @adri_andronescu 

Would you all like to jump on a quick call to help you prepare for the exam?

Additional Resources:

In the meantime, I'll be sharing some additional resources that might be helpful.

Let me know how you'd like to proceed and best of luck with your studies!

Best regards,

Ajay

[prerna27]

Update: 

Looks like the link was updated, picked it from another thread, including below for everyone who'd like to access, thanks.

https://app.rockinfo.com/courses/248

----------------------------------------------------------------------------------------------------------------------------

I am facing an issue accessing the prep guide today @Jon_Chen @AjayS how else can I access it?

[AjayS]

Hi, @prerna27 

Thank you! Here is the updated link:

Adobe Marketo Engage Architect (AD0-E560)
https://app.rockinfo.com/courses/248

[AjayS]

Hey Everyone!

I'm thrilled to be selected as a Mentor and excited to coach aspiring Marketo professionals!

My Expertise:

• Deep Marketo Knowledge: I leverage my experience as a 5x Marketo Champion and MCSA to provide insights and guidance.
• Exam Development: Having served as 5x Adobe Subject Matter Expert (SME), I understand the intricacies of Marketo certifications and can help you strategically prepare.
• Active in the Community: As an Adobe Community Advisor and Adobe Credentials Advisor, I'm well-connected and can share valuable industry knowledge.

Beyond Marketo: In addition to my Marketo expertise, I hold credentials in Salesforce administration, sales cloud consulting, and app building, demonstrating a broader understanding of marketing automation and customer relationship management.

Together, we can help you achieve your Marketo certification goals!

Please don't hesitate to reach out with any questions.

[bpopham]

Hello,

I am an Aspirant to the program and excited to learn more about Marketo. I use Engage to create event programs, but would like to understand more about it and how to use it more efficiently and gain a certification for my participation and gained knowledge. 

I look forward to the journey!

Beth Popham

Senior Event Manager

SAP Concur

[AjayS]

Hey Beth!

Nice to e-meet you! Looking forward to assisting you 🙂