[VIDEO] Adobe Express in Marketo - Now Live!

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Important Notes:

• Two Flavors of Express: Users with access to Enterprise license will see their allotted entitlement inside Marketo. Others need not fret. Quick Actions like resize, crop are still available.
• Access to Adobe Express requires IMS Migration: To access the new editor, your Marketo Engage instance needs to be migrated to Adobe IMS (Identity Management System).
• Edit via the New Email Editor and Design Studio
• Old Editor still available:  The legacy image editor will still be available for use. 
•  These features will go live by Feb 14th 2025.
• Feedback Survey form : Open until March 1, 2025 .

Hello Nation,

Extremely excited to announce that , you will soon be able to edit your images inside Design Studio using Adobe Express through releases in Marketo Engage and Adobe Journey Optimizer B2B Edition. 

The integration provides the following key benefits:

• Faster turnaround times for quick images changes or creation of new version of images without depending on agencies

• Increased content reuse by editing and saving new image assets in Marketo Engage.

Here is a quick video of how it will work. 

Key Features

Editing in Design Studio

You can make quick edits on your images from the Design Studio list page or the image detail page .

Editing in the new Email Editor

You can edit images added to your email from inside the new Email editor. Once you complete the editing and save, your changes will be saved both for the email and update the asset in Design Studio.

Enterprise License vs. No License

For customers with Enterprise license, Marketo connects to the Express instance linked to the same IMS Org instance and will respect the user’s individual permissions.

With the modules editor, you can:

• use the power of AI to insert objects, remove objects
• crop and control opacity
• apply effects and perform finer adjustments to image quality based on parameters like saturation, contract, color.

Your Adobe Express Enterprise license must be purchased under the same IMS organization to access these full editor capabilities from Marketo Engage. As an individual member of the IMS organization, you need an assigned license in the Adobe Express instance. 

For customers without license and users without Enterprise license access, Marketo provides the following quick actions.  In the Adobe Express quick actions editor, select any of the image modification functions to alter the image.

•  Resize Image
• Remove Background
• Crop Image
• Convert to PNG (when a JPEG image is loaded)
• Convert to JPEG (when a PNG image is loaded)

I hope you play with the feature and let us know what you think. Please pour in your feedback here in this form (Survey open until March 1, 2025).